Creative Director, Brand Design

At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP helps members understand their bodies and daily lives through wearable technology, personalized coaching, and actionable insights across sleep, strain, recovery, and health. As WHOOP grows globally, Brand Creative is responsible for building a distinctive, culturally relevant brand while protecting the clarity, credibility, and premium craft members expect.

WHOOP is seeking a Creative Director of Brand Design to build and lead the design discipline within Brand Creative, owning the WHOOP visual identity, design standards, and high-quality execution of the brand across campaigns and always-on channels. Reporting to the VP of Brand Creative, this leader will translate brand strategy, brand and partners channels presence into a coherent visual system that scales across year-round marketing, global launches, digital experiences, retail, events, partnerships, and internal storytelling.

This role requires both a standard-setter and a maker: someone with the judgment to define the system, the taste to elevate creative quality and performance, and the operational rigor to help teams execute PONSIBILITIES:

Set the vision for WHOOP brand design, translating brand strategy into a clear, distinctive, and ownable visual language across channels and markets. Own and evolve the brand identity system, including typography, color, layout, imagery, motion principles, campaign and design toolkits, and templates that are intuitive and scalable for teams to use.

Lead and develop the Brand Design team, including art direction and design systems talent, senior designers, and designers as the team scales. Build a strong internal team through hiring, coaching, decisive feedback, clear expectations, and opportunities for growth, while cultivating a healthy pipeline of talent and creative partners.

Partner closely with the Creative Director for Advertising, who owns campaign concepts and creative world-building, to ensure every creative platform has a rigorous visual expression and retains the strength of its original idea across executions, channels, and global markets.

Establish design reviews, craft standards, documentation, and governance that elevate creative quality while enabling speed, consistency, and distributed execution. Develop production-ready design systems, templates, and toolkits that reduce rework and empower teams across the organization.

Personally direct high-visibility creative work when needed, from major launches and brand moments to executive and partnership storytelling. Collaborate with Product Design, Growth, Integrated Marketing, Product Marketing, Social, Retail, Sports and Talent, and Production to deliver one recognizable WHOOP experience.

Introduce AI-enabled workflows thoughtfully to expand creative possibilities and improve efficiency while protecting originality, intellectual property rights, member trust, and brand standards.

QUALIFICATIONS:

10+ years of experience in brand design, creative direction, or integrated design, including leadership of an in-house team or agency design practice.

A portfolio of globally visible brand systems and campaigns demonstrating exceptional typography, composition, image-making, and consistent cross-channel execution.

Proven ability to build or meaningfully evolve a distinctive visual identity system and implement scalable design standards, templates, and toolkits that improve creative quality, speed, and consistency across multiple teams without compromising creativity.

Strong people leadership skills, with a track record of hiring, coaching, setting expectations, developing talent, and elevating the quality of both creative work and team performance.

Fluency across all…