Product Marketing Specialist

The Product Marketing Specialist supports the development and execution of marketing initiatives for John Hancock’s insurance products. This role works closely with Product Marketing Managers and cross-functional partners to help bring product stories to market, support launch activities, and create marketing and sales materials that engage advisors, partners, and customers.

The ideal candidate is a strong communicator, highly organized, and eager to learn the fundamentals of product marketing in a regulated industry. You will gain experience supporting product launches, campaign execution, content development, and cross-functional project coordination while contributing to the success of John Hancock's insurance business.

Position Responsibilities:

Contributes to the execution of product launches and campaigns, including digital, media, and social channels to promote life insurance products

Assists in the writing, development, execution, and measurement of product launches and marketing campaigns to support John Hancock Insurance, services and partners

Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences

Utilizes Gen AI to create personalized content and develop data-driven strategies for specific customer segments

Evaluates campaign success using analytics relative to competitor activities and current market conditions

Helps manage the relationships with creative, editorial, digital and compliance teams within the area Engages with colleagues across Distribution, Product Management, New Business and Inforce to gather feedback on marketing tools and programs

Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms

Helps manage the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal management system (Work Zone)
Candidate:

The ideal candidate will have a background in marketing with preferred experience in the life insurance space and will be passionate about bringing excitement to these experiences. What we are looking for:

A minimum of a bachelor's degree in Marketing, Communications, or a related field of study with a minimum of 2-5 years of experience.

Familiarity with the life insurance and financial services insurance industry a plus Proficiency in marketing automation and digital marketing platforms a plus Strong project management skills, including the ability to effectively manage multiple priorities and meet demanding and overlapping deadlines

Exceptional written and verbal communication skills

Strong writing and copy-editing abilities

Knowledge using Generative AI tools to drive business growth and innovation, is a plus Proficiency with Microsoft Office, specifically Microsoft PowerPoint, Excel and Word When you join our team:

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see.#LI-JHThe role being advertised is an existing vacancy.

About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and…