Director, Global E-Commerce & Revenue

Description

The Director, Global  Ecommerce & Revenue is responsible for driving revenue growth across the RGB portfolio of  sites through ownership of the end-to-end customer journey. This role holds direct accountability for  revenue performance and contribution margin, ensuring customer journey, merchandising, marketing partnership, and operational decisions collectively deliver profitable growth.

• Own  revenue, contribution margin, and sales growth targets across the RGB portfolio, including Dearfoams, Baggallini and future  sites via acquisitions.
• Translate customer journey, merchandising, and marketing strategies into measurable commercial outcomes, balancing growth, profitability, and brand integrity.
• Evaluate and prioritize growth opportunities across new brands, new geographies, and new customer segments, building scalable playbooks for expansion.
• Develop and own  revenue plans and forecasts, and partner with Finance and eCommerce leadership to recommend and support investment proposals tied to  performance.
• Act as the commercial authority and decision-maker for  commercial performance and prioritization, ensuring experience, merchandising, and marketing decisions are informed by customer behavior, conversion data, and revenue impact.
• Drive sustained year-over-year growth while building scalable capabilities that support long-term portfolio expansion.
• Own the end-to-end customer journey across all RGB  sites with accountability for conversion rate, revenue per visit, and checkout completion.
• Identify and eliminate friction across navigation, search, PLPs, PDPs, cart, and checkout.
• Establish and lead a conversion optimization roadmap grounded in data, testing, and customer behavior insights.
• Monitor and act on performance trends across devices, traffic sources, and customer segments.
• Lead onsite merchandising strategy as a conversion and confidence-building tool.
• Own onsite product storytelling and presentation, ensuring products are contextualized for different customer segments, use cases, and shopping missions.
• Partner with Brand and Creative teams to translate seasonal strategies into commercially optimized onsite experiences.
• Continuously evolve onsite storytelling and merchandising to reflect relevant cultural, seasonal, customer trends and emerging consumer behaviors.
• Partner closely with eCommerce Marketing to ensure traffic acquisition efforts convert efficiently.
• Optimize landing pages, onsite paths, and campaign execution to maximize ROI on paid and owned traffic.
• Champion personalization strategies based on behavior, intent, and lifecycle stage.
• Maintain accountability for  demand forecasting as a commercial input to support revenue growth, customer demand, and conversion-driven initiatives.
• Lead  strategy across a multi-brand portfolio, flexing approach by brand maturity, customer base and market dynamics.
• Lead, coach, and develop a high-performing ecommerce team.

• Bachelor’s degree in Business, Marketing, Digital Commerce, Analytics, or a related field, or equivalent practical experience.
• 10-14 years of progressive ecommerce experience, including senior-level responsibility for  performance;
  Minimum of 3–5 years leading teams or cross-functional initiatives with accountability for outcomes.
• Progressive experience leading  ecommerce businesses with direct accountability for revenue growth, conversion optimization, and customer journey performance.
• Strong analytical, quantitative, and problem-solving skills, paired with excellent planning, organization, and execution capabilities to drive continuous improvement and business results.
• Demonstrated ability to translate brand narratives into high-performing onsite product storytelling.
• Proven success…