Product Marketing Specialist

Location:

Boston, Massachusetts, United States of America

supports the development and execution of marketing initiatives for John Hancock’s insurance products. This role works closely with Product Marketing Managers and cross-functional partners to help bring product stories to market, support launch activities, and create marketing and sales materials that engage advisors, partners, and customers.

The ideal candidate is a strong communicator, highly organized, and eager to learn the fundamentals of product marketing in a regulated industry. You will gain experience supporting product launches, campaign execution, content development, and cross-functional project coordination while contributing to the success of John Hancock's insurance business.

• Contributes to the execution of product launches and campaigns, including digital, media, and social channels to promote life insurance products
• Assists in the writing, development, execution, and measurement of product launches and marketing campaigns to support John Hancock Insurance, services and partners
• Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences
• Utilizes Gen AI to create personalized content and develop data-driven strategies for specific customer segments
• Evaluates campaign success using analytics relative to competitor activities and current market conditions
• Helps manage the relationships with creative, editorial, digital and compliance teams within the area
• Engages with colleagues across Distribution, Product Management, New Business and Inforce to gather feedback on marketing tools and programs
• Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms
• Helps manage the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal management system (Work Zone)

The ideal candidate will have a background in marketing with preferred experience in the life insurance space and will be passionate about bringing excitement to these experiences.

• A minimum of a bachelor's degree in Marketing, Communications, or a related field of study with a minimum of 2-5 years of experience.
• Familiarity with the life insurance and financial services insurance industry a plus
• Proficiency in marketing automation and digital marketing platforms a plus
• Strong project management skills, including the ability to effectively manage multiple priorities and meet demanding and overlapping deadlines
• Exceptional written and verbal communication skills
• Strong writing and copy-editing abilities
• Knowledge using Generative AI tools to drive business growth and innovation, is a plus
• Proficiency with Microsoft Office, specifically Microsoft PowerPoint, Excel and Word

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-JH

The role being advertised is an existing vacancy.

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work…