Customer Team Marketing Senior Manager – Channel

Position: Customer Team Marketing Senior Manager – Dollar Channel
Job Location VIRGINIA BEACH SALES OFFICEJob Description P&G is seeking a dynamic Customer Team Marketing Senior Manager to lead marketing for the Dollar Channel cluster across Dollar General, Family Dollar, and Dollar Tree. This role will play an important part in driving P&G household penetration (HHP) and traffic growth across the channel through digital commerce, integrated scale marketing programs, social commerce, and retail media activations.

You will bring together strong brand-building fundamentals, shopper and customer insights, and commercial thinking to develop marketing programs that connect P&G brands with consumers and shoppers across the path to purchase. Working closely with Brand, Sales, Media, and customer partners, you will translate strategies and insights into compelling programs that drive growth for both P&G and our retail customers.

The ideal candidate is a strong marketer and collaborator who is comfortable operating in a fast-moving customer environment. This role provides significant opportunities to build expertise across digital commerce, shopper marketing, retail media, social commerce, external selling, commercial negotiation, and joint value creation.

Key Responsibilities Dollar Channel Marketing & Growth Develop and deliver marketing strategies and programs that drive P&G household penetration and traffic growth across the Dollar Channel.

Translate consumer, shopper, brand, and customer insights into integrated programs designed to win with Dollar Channel shoppers.

Identify opportunities to bring P&G brands together at scale and deliver programs that create value for both P&G and our retail customers.

Digital Commerce & Shopper Marketing Lead digital commerce and shopper marketing activations across the channel, connecting brand strategies with the unique needs of Dollar Channel shoppers.

Develop integrated marketing programs across digital and retail touchpoints to strengthen the shopper experience and drive conversion.

Partner with Brand and Sales teams to bring strategies to life through strong execution.

Retail Media & Social Commerce Support the development and execution of retail media and social-commerce activations designed to drive traffic, engagement, and conversion.

Partner with customer retail media networks and internal media teams to connect media investments to broader brand and customer strategies.

Use available performance and analytics insights to inform plans and strengthen future executions.

Customer Partnership & Joint Value Creation Build strong relationships with customer partners and help sell in marketing ideas and programs.

Partner with Sales and cross-functional teams to identify opportunities for joint value creation.

Build commercial capabilities through external selling, customer engagement, and commercial negotiation.

Agency & Cross-Functional Leadership Partner effectively with Brand, Sales, Media, Analytics & Insights, agencies, and external partners to deliver integrated programs.

Provide clear direction and briefs to agency partners and ensure strong execution against agreed strategies.

Navigate multiple stakeholders and priorities while maintaining focus on business and marketing objectives.

Job Qualifications We are looking for a marketer with strong brand-building fundamentals who is excited to broaden their experience into customer marketing, digital commerce, and retail media.

Required skills and experience:2+ years of relevant experience

Strong marketing and brand-building fundamentals

Ability to translate strategies and insights into effective execution

Strong collaboration and communication skills

Ability to work effectively across functions and with multiple stakeholders

Ability to translate consumer, shopper, brand, and customer insights into compelling marketing plans

Preferred skills and experience

Experience in one or more of the following areas is preferred:

Brand advertising execution

Working with external agency partners

Working with customer retail media networks

Media analytics

Analytics & Insights Why This Role This is an opportunity to help shape how P&G grows within the Dollar Channel by connecting brand strategy, digital commerce, shopper marketing, retail media, and social commerce to drive household penetration and traffic growth. You will play a key role in developing integrated marketing programs that create value for both P&G and our retail partners across DG, FD, and DT.

The role offers broad exposure at the intersection of Brand and Sales, with…