Global Marketing Director - Gomekli/Ezmekly
Listed on 2026-10-17
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Marketing / Advertising / PR
Marketing Communications, Marketing Strategy, Product Marketing
Work Your Magic with us! Start your next chapter and join EMD Serono.
Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet.
That’s why we are always looking for curious minds that see themselves imagining the unimaginable with us.
United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.
This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.
Your RoleBringing a new therapy to patients with Rare Tumors requires more than scientific excellence — it demands bold, globally coordinated brand leadership. As Global Marketing Director – NF1-PN, you will be at the heart of shaping and executing the global brand strategy for a Rare Tumor brand, driving its successful launch and long-term lifecycle performance across international markets. Working in close partnership with the Global Brand Lead and with the Global Marketing Director (Pediatric Focus), jointly owning the overall global brand strategy, positioning, and messaging framework, while taking the lead on translating that strategy for the adult NF1-PN patient population.
Together with a broad cross-functional team, you will translate complex scientific and clinical insights into compelling, credible brand narratives that resonate with healthcare professionals and stakeholders worldwide. Your work will directly influence how this therapy is positioned, communicated, and adopted across markets — making a tangible difference for patients and the teams that serve them.
- Partner closely with the Global Brand Lead to develop and evolve the global brand strategy, including brand positioning, messaging frameworks, digital engagement platforms, and campaign architecture.
- Translate global brand strategy into actionable toolkits — such as messaging guides, launch playbooks, and best practice libraries — to enable effective regional and local execution.
- Ensure effective two-way knowledge transfer between global and local teams, disseminating global strategy while integrating local insights and on-the-ground perspectives.
- Lead and oversee global congress strategy and execution, and provide strategic guidance to regional and local congress planning.
- Develop a deep scientific understanding of the disease area, mechanism of action, clinical data, and competitive landscape to shape compelling and credible brand narratives.
- Provide strategic input and leadership within the Global Brand Team and broader cross-functional governance structures.
- Collaborate with cross-functional partners including Medical Affairs, Market Access, HEOR, Commercial Operations, and Regulatory Affairs to ensure aligned and compliant execution.
- Proactively identify strategic opportunities, design initiatives to address them, and drive excellence in implementation.
- Manage agencies, vendors, and project budgets to deliver high-quality, timely outputs.
- Bachelor’s degree or equivalent;…
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