Marketing Automation Specialist

## Marketing Automation Specialist Apply:
Chicago:
New York:
Boston:
Washington, DC:
Full time:
Posted Yesterday:
R-100948

Build your big career with the firm that does
** Big Law, Better**. McDermott Will & Schulte is a leading global law firm that brings together more than 1,700+ lawyers and 1,400 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by
* USA Today, Fortune*,
* The American Lawyer, Vault
* and others. We are also certified by Great Place to Work.

At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office.
** With us, you’ll find:**
* ** A firm where everyone belongs:
** Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself!
* ** Enthusiasm for all perspectives:
** We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.
* ** Support to feel your best and do your best:
** Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
* ** Real rewards for real work:
** We offer generous compensation packages that recognize hard work and excellence.
*
* Job Description:

** The Marketing Automation Specialist supports the execution of the firm's digital marketing campaigns through the creation of emails, forms, landing pages, and reports. This role will work closely with the Marketing and Business Development teams to ensure the technical set up for event invitations, thought leadership, and other content that is promoted through email aligns with the business objectives. Success in this role requires exceptional attention to detail, strong communication, problem-solving skills, and the ability to manage multiple requests and deadlines while maintaining a high standard of execution.
** Essential Functions and Responsibilities:
*** Create and execute email marketing campaigns, landing pages, and forms within Eloqua, including audience targeting and segmentation, testing, deployment, and data monitoring
* Perform thorough quality assurance reviews of email campaigns prior to deployment, validating segmentation, links, personalization, content, configuration, scheduling, and other campaign requirements
* Monitor scheduled and active campaigns and integrations between Eloqua and third-party platforms, proactively identify and troubleshoot campaign, audience, data, email, form, and platform issues; independently resolve routine problems and escalate more complex issues
* Serve as a primary point of contact for Marketing and Business Development teams for email marketing and Eloqua-related questions, requests, and technical issues, providing clear guidance, next steps, and best practices
* Coordinate campaign execution activities with offshore team members, providing clear requirements, answering questions, reviewing completed work, and helping ensure deliverables meet established quality standards and deadlines
* Troubleshoot email template errors and styling issues, reviewing and updating HTML/CSS to ensure proper formatting, functionality, and consistent rendering across email clients
* Analyze performance metrics, providing recommendations to improve effectiveness of emails, campaigns and audience segmentation
* Maintain established Eloqua governance and housekeeping standards such as managing, auditing, and overseeing folder structures and asset naming consistency (segments, campaign names, canvases, reports, basic page…