Senior Manager, Demand Generation

Layer Health was founded in 2023 by leading machine learning researchers from MIT and Harvard Medical School. We are building an AI layer that can accurately and scalably synthesize information from medical records, with the mission to reduce friction everywhere in healthcare. Our LLM-powered platform is solving chart review once and for all, across use cases. For health systems, our first product dramatically accelerates clinical registry abstraction in areas ranging from surgery and cardiology, to oncology.

Our long term vision is for our AI layer to safely transform patient care and minimize unnecessary heartbreak. Layer Health’s diverse founding team brings expertise across machine learning, UI/UX, large language models, and medicine.

Over the past few months at Layer Health, Marketing has been formalized as a function and we have stood up the foundations of a high-efficiency demand function. Now that we have built the engine, we are hiring a Senior Manager of Demand Generation to own it, fine-tune, and scale it. You will be the person who turns infrastructure into pipeline: designing and running integrated campaigns against a defined target account list of several hundred US health systems, building the nurture and ABM layers that are not yet built, and partnering tightly with Sales on handoff, SLAs, and pipeline reporting.

This is a hands-on, builder role at a Series A company preparing for its next stage of growth. You will set strategy and you will also build the workflow, write the sequence, and read the dashboard.

Integrated campaign planning and execution:

• Own the demand generation plan and calendar across our portfolio of quality- / clinical-focused solutions
• Design and run persona-based campaigns for our health system-based buying committee. Audience builds, messaging variants, and email sequences per persona.
• Own paid media strategy and execution (Linked In, Google, etc.). Evaluate channel performance and make scaling and reallocation calls.
• Build the nurture infrastructure and email programs that move accounts from awareness through to sales-ready.
• Work hand-in-hand with our content marketing team to program existing content across channels and ideate on net-new content to support campaign strategy

Account-based marketing:

• Own the ABM program end to end: ICP and tiering framework, target account list hygiene, account-level engagement tracking, and account-based campaign execution at scale.
• Maintain account tagging (ICP fit, tier, target status) across Hub Spot and Salesforce and keep the target account list current as the standing reference for campaigns, events, and sales.
• Lead ABM platform evaluation and selection if and when the program warrants a dedicated tool.

Marketing operations and measurement:

• Own marketing operations outright. Our current MOPs foundation was built with outside consultants; you will take it in-house, including the day-to-day administration (workflow and property changes, list management, form updates, campaign setup and cleanup, user provisioning, integration monitoring) as we transition to internal ownership.
• Own Hub Spot as the marketing system of record, including workflows, forms and progressive profiling, lists, lifecycle automation, and compliance workflows.
• Partner with Sales (owner of Salesforce) to keep the bidirectional sync, lead-to-account matching, routing, and Salesforce Campaign setup reliable and current.
• Maintain UTM and campaign taxonomy standards and enforce them across every channel, including events and webinars.
• Own campaign and pipeline reporting: marketing-sourced and marketing-influenced pipeline, account-level engagement dashboards, and channel performance. Evolve attribution from last-touch toward…