Senior Manager Access Marketing Job Boston area,Massachusetts USA,Marketing / Advertising / PR

This is what you will do:

The Senior Manager of U.S. Access Marketing is responsible for collaborating to execute market access strategies for Alexion’s U.S. portfolio such as evolving Neurology portfolio of in-line and launch products. This role supports development of tactical plan, supporting tools and resources for customer-facing marketing materials, training, and field readiness of account teams to execute across access customers (payers, providers, channel/trade partners, specialty pharmacies (SPs)).

Additional responsibilities include managing agency partners and vendors, budget management, supporting market research, and collecting customer feedback from account teams and refining targeted marketing materials to address customer concerns and optimize access. This role is based in Alexion’s Boston headquarters and reports to the Head, US Access Strategy & Marketing.

Key Responsibilities:

Create and refine access-related, customer-facing marketing tools and materials secure patient access to the Alexion portfolio in collaboration with the Account Management team
Lead the planning, coordination, and execution of the resources and tools for a given brand/indication to ensure messages are relevant and consistent with access brand strategy.
Ensure access strategies for each brand is translated for access stakeholders in customer segments through the development and maintenance of value messaging, FDAMA 114, and other branded and non-branded resources / tools for assigned therapeutic area.
Work closely with medical, legal, and regulatory stakeholders to ensure the review process is efficient, that risks are balanced relative to speed-to-market that bottlenecks are addressed, and that risks are effectively characterized to senior leaders.
Prioritize tools/resources submitted into legal, medical, and regulatory review process and is accountable for ensuring timelines are met and projects are executed within budget.
Prioritize the sequencing and urgency for resources / tool development, approval, and execution across the portfolio.
Incorporate matrix stakeholders’ input, recommendations, and perspectives from the review process; makes appropriate changes to tactics, tools, and communications as needed.
Conduct market research and message testing to ensure the effectiveness of marketing materials.
Collect feedback from account teams to align marketing materials with key customer concerns and strategic priorities.

You will need to have:

Bachelor’s Degree in a relevant area of study
2+ years U.S. managed care or related experience
Demonstrated experience developing U.S. access marketing materials
Ability to complete quantitative and qualitative analyses of complex strategic initiatives
Ability to understand the business models, influence/impact, and decision drivers of U.S. commercial and government payers as well as channel customers (i.e., specialty pharmacy and distribution, home infusion, etc.)
Working understanding of reimbursement methodologies utilized by commercial and government payers under the medical and pharmacy benefits
Demonstrated ability to effectively communicate complex business challenges and data-driven recommendations to senior leaders
Experience reviewing marketing materials with medical, legal, and regulatory review committees
Up to 15% travel as required
The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

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