US Social Media & Community Lead — Dining

Hawksmoor is a British steakhouse group, currently ranked No. 2 in the world among multi-site steakhouse groupsby the World's 101 Best Steak Restaurants awards. We have three restaurants inthe US:
New York, Boston and Chicago, and this role owns the organic social media strategy across all of them, working alongside our Senior Group Content and Social Strategy Lead.

Our growth in the US rests on the same obsession that built the brand in the UK: real sourcing, real cooking, and agenuine point of view, carried through everything from the menu to the media weput out. This role is responsible for turning that into a considered, confident organic social strategy that builds Hawksmoor's reputation across three majorUS markets, and then for executing it hands-on, building the strategy and creating the content that brings it to life, in close partnership with ourUK-based brand marketing team.

Key Responsibilities:

· Collaborate with the Senior Group Content and Social Strategy Lead to develop and present theU.S. organic social media strategy in line with Hawksmoor’s business objectives and marketing calendar.

· Create and maintain monthly and quarterly social media plans for U.S. restaurants, aligned with wider business activity and culturally relevant moments.

· Act as the primary lead for Hawksmoor’s social media presence in theU.S., while working closely with the broader marketing team to ensure consistency of tone and brand messaging across regions.

· Build and present the US organic social strategy with the Group Senior Content Manager, tying every plan back to Hawksmoor's business objectives and marketing calendar.

· Turn brand plans and business goals into monthly and quarterly social plans for all three US restaurants,timed to wider business activity and moments that actually matter to our audience.

· Own the US social presence dayto day, working with the wider marketing team to keep tone and message consistent across the UK and US.

Content & Scheduling

· Manage day-to-day channel activity, including community management, across all platforms for the USmarket

· Ensure cohesion between social media activity and wider marketing channels

· Proactively introduce creative social campaigns tied to brand activity, business objectives and cultural moments

· Brief and collaborate with internal teams and external partners as required

· Educate and upskill thewider marketing team on social media trends and platform best practice

· Know which content works onwhich platform for which audience, and plan accordingly rather than posting thesame thing everywhere.

· Plan and schedule daily activity so campaigns land on time and stay relevant.

Community & Engagement

· Build genuine community, notjust reply to comments and DMs on time, though that matters too. The goal ispeople who follow because they feel part of something.

· Build relationships with local influencers, creators and partners who fit the brand, to extend reach in eachcity.

· Spot opportunities forco-creation, user-generated content and local partnerships.

Insights & Performance

· Track performance and use thedata to sharpen content, not just to report on it.

· Report regularly on activity and results, and use what you learn to adjust strategy.

· Stay ahead of platform and algorithm changes, and know what's worth acting on versus what's just noise.

Requirements:

· 3–5 years' proven experience managing social media across multiple channels and content types, ideally in hospitality, food & beverage, lifestyle or another premium, consumer-facing brand.

· Hands-on, proven experience managing

Facebook, Instagram, Tik Tok end-to-end with a track record of managing high-volume channels with large followings.

· A track record of turning brand plans and business objectives into organic social…