Technology, Media & Telecommunications Marketing Manager
Job in
Boston, Suffolk County, Massachusetts, 02297, USA
Listed on 2026-10-19
Listing for:
L.E.K. Consulting
Full Time
position Listed on 2026-10-19
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Management, Digital Marketing, Marketing Communications
Job Description & How to Apply Below
How do we deliver impact? It’s the people. We hire exceptional individuals and invest in their growth through hands-on client work, close collaboration and a culture of ownership, inclusion and continuous learning. Across every level, curiosity unites us and challenge excites us.
Founded more than 40 years ago, L.E.K. employs more than 2,200 professionals worldwide and is consistently recognized as one of the industry's best firms to work for. For more information, visit of RoleL.E.K. Consulting is seeking an experienced marketing manager to join the US Go-to-Market (GTM) team, focused on the Technology, Media & Telecommunications (TMT) sector. This newly created role will partner closely with TMT leadership to define and activate GTM strategies that support the firm’s growth priorities.
The TMT Marketing Manager will own the development and execution of TMT GTM strategies, translating firm and sector growth objectives into actionable plans, campaigns, and tools. The TMT GTM Manager will develop strategies and tactics to drive engagement, relationship development and revenue generation opportunities with Private Equity buyers, TMT’s largest buyer segment. This role sits within L.E.K.’s US Growth function and reports to the US GTM Leader.
The TMT Marketing Manager serves as a key connector between leadership, sales enablement, and cross-functional marketing teams to ensure cohesive, client-centric GTM execution. The role requires strong cross-functional collaboration across Content Marketing, Digital Marketing, Business Development, and sector leadership, as well as fluency in digital marketing activation and data-driven decision making.
Key Responsibilities of the TMT Marketing Manager Go-to-Market Lead US GTM planning, strategy and execution for TMT, aligned to firm and sector growth priorities Lead end-to-end campaign management (planning, strategy, launch, execution, optimization, and measurement) Partner with cross-functional teams to build and activate integrated GTM campaigns Create compelling value propositions, messaging, and tools that enable partners to engage clients and prospects effectively during campaign activation Collaborate with Content Marketing, Digital Marketing and Business Development to strategize and launch tactics that drive awareness, engagement, and lead generation across the marketing funnel Leverage voice-of-customer insights, competitive intelligence, and performance data to refine GTM strategies and tactics Translate campaign needs into clear requirements for Business Development to ensure strong down-funnel pull-through Drive internal adoption of GTM plans through playbooks, communications, and training Monitor GTM performance, identify risks and opportunities, and adjust strategies as needed;
regularly update leadership Go-to-Market Team Strategy and Performance Expectations The TMT GTM Manager will partner with the US GTM Leader and cross-functional marketing teams to build and activate impactful marketing campaigns, and share insights, best practices, and learnings across the Growth organization. In summary, the TMT GTM Manager will:
Own mid- to low-funnel GTM strategies and execution for the TMT sector Advise partners and practice leaders on growth and GTM strategy Lead marketing initiatives supporting TMT growth priorities Analyze GTM performance, surface insights, and…
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