Healthcare Product Marketing Manager, GTM & Launch
Listed on 2026-10-20
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Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Marketing Communications, Marketing Management
Care Cloud, the leading provider of cloud-based healthcare IT solutions for medical groups, is seeking an
exceptional Product Marketing Manager to join its growing marketing team. This person will be responsible for
the positioning and go-to-market strategy for selected Care Cloud solutions.
The ideal candidate is a highly driven individual who is a strategic thinker, but also a “roll up your sleeves” doer
who can develop and execute detailed project plans. The candidate should be adept at (and enjoy) managing
multiple projects, driving cross-functional initiatives, and writing professional marketing content.
For given solution(s):
-Define clear and differentiated product positioning and messaging
- Build and execute quarterly and annual go-to-market plans
-Develop impactful, well-written collateral and web content
-Write compelling marketing content (e.g., white papers, case studies) and deliver value-added
webinars for prospective clients
- Plan and drive new product launches in close collaboration with product management, sales, and other
key stakeholders
- Conduct thorough market research to stay ahead of industry trends and contribute valuable insights to
Care Cloud’s product roadmap planning
- Communicate key product enhancements and other relevant updates to Care Cloud’s client base
More generally:
- Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support
the success of key marketing projects and drive revenue growth
- Collaborate with and support sales team by delivering innovative sales tools, customer success
stories, and sales training
- Integrate with key stakeholders across the company to spearhead and support high priority cross
- functional initiatives
More generally:
- Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support
the success of key marketing projects and drive revenue growth
- Collaborate with and support sales team by delivering innovative sales tools, customer success
stories, and sales training
- Integrate with key stakeholders across the company to spearhead and support high priority cross
- functional initiatives
Requirements
- Bachelor’s Degree and MBA
-5+ years marketing experience (2+ years in product marketing)
- Product launch experience required
- Healthcare experience a strong plus
- Can-do attitude and proactive approach to solving problems
- Excellent communication skills (written, verbal, presentation)
- Strong analytical and project management skills
- Desire and ability to collaborate effectively across offices and departments
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