Head of Product Marketing

Head of Product Marketing, Performance Develop and execute data-driven marketing strategies to optimize product performance.

Location:

Boston

Job Tags:
Growth

We are seeking a highly experienced and strategic Head of Product Marketing, Performance to lead our product marketing efforts focused on optimizing product performance. The ideal candidate will be responsible for developing and executing data-driven marketing strategies that enhance product performance, user engagement, and overall customer satisfaction.

• Develop and implement the go-to-marketing strategies for our products to increase adoption of our products, user engagement, and user satisfaction.
• Create and optimize product messaging and positioning to differentiate our products.
• Define and optimize our product launch process, including the coordination of internal teams and external partners. Lead our product pricing efforts to ensure we maximize revenue.
• Conceive and create content to help attract and educate prospects, including sales collateral, sales presentations, blog entries, white papers, videos, and webinars.
• Work with our Sales and Marketing teams to design and execute marketing campaigns aimed at driving product adoption, retention, and user satisfaction.
• Conduct competitive analysis and market research to stay ahead of industry trends and adjust strategies accordingly.
• Collect and analyze information about our sales process efficiency and how well our products are received by target customer segments. Provide feedback to the Product Management, Marketing, and Sales teams to improve our products and processes.
• Collaborate with our Product Management team to develop tools, content, and training to educate and empower sales teams to effectively sell our products.
• Mentor and lead a team of Product Marketing professionals, fostering a culture of innovation and data-driven decision-making.
• Represent Pison at industry events, conferences, trade shows, and webinars to promote our products and enhance brand awareness.

• Strong understanding of product marketing strategies for SaaS products.
• Strong understanding of product marketing frameworks such as those from Pragmatic Marketing or Forester/Sirius Decisions.
• Exceptional leadership and team management skills.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and strategic thinking abilities.
• Ability to work effectively with cross-functional teams and manage stakeholder expectations.
• Experience with health and fitness wearables, and AI is a plus.

• 2-5 years experience in Product Marketing
• Proven experience leading a Product Marketing team or similar role, with a focus on performance optimization.
• Bachelor's degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred.
• A successful track record of introducing new products, including category-creating products.
• Demonstrated success in developing and executing data-driven go-to-market strategies and performance improvement initiatives.
• Experience in a high-growth technology company or startup environment is highly desirable.