Product Marketing Specialist, Baseball

Product Marketing Specialist, Baseball Conduct in-depth analysis of user feedback to enhance product features and market positioning.

Location:

Boston

Full Time, On-site

Pison is seeking a dynamic and results-driven Product Marketing Specialist to join our team. The ideal candidate will play a pivotal role in driving the marketing efforts for our cutting-edge neural interface products. You will be responsible for developing and executing marketing strategies that effectively communicate the value and benefits of our products to target audiences. This role involves close collaboration with product management, sales, and engineering teams to ensure cohesive and compelling product positioning and messaging.

As a Product Marketing Specialist, you will conduct market research, create impactful marketing materials, and support product launches to drive market adoption and growth.

• Develop and implement comprehensive go-to-marketing strategies for our products to increase adoption, user engagement, and user satisfaction.
• Create and optimize product messaging and positioning to ensure product success.
• Manage product launch process, including coordinating cross‑functional Pison teams and partners.
• Participate in product pricing efforts to maximize revenue and create content to help attract and educate prospects, including sales collateral, presentations, blog entries, white papers, videos, and webinars.
• Work with Sales and Marketing teams to design and execute campaigns aimed at driving product adoption, retention, and user satisfaction.
• Conduct competitive analysis and market research to stay ahead of industry trends and adjust strategies accordingly.
• Collect and analyze information about sales process efficiency and product reception by target customer segments.
• Provide feedback to Product Management, Marketing, and Sales teams to improve products and processes.
• Collaborate with Product Management to develop tools, content, and training that empower sales teams to sell our products effectively.
• Represent Pison at industry events, conferences, webinars, and trade shows to promote our products and enhance brand awareness.

• Strong understanding of product marketing strategies for SaaS products, exceptional leadership and team management, communication, presentation, interpersonal, analytical and strategic thinking skills, knowledge of baseball metrics, ability to work with cross‑functional teams and manage stakeholder expectations for health and fitness wearables, neural interface technologies, and AI. Proficiency with product marketing frameworks such as those from Pragmatic Marketing, Forester, or Sirius Decisions is a plus.