Vice President, Investment Content Creator

Job-:
Marketing

Location:

Boston, MA, United States;
New York, NY, United States

Schedule:

Full time, Day Posted:
Base Salary Min: 69000

Base Salary Max: 115000

BNY Wealth is seeking a Vice President, Investment Content Creator in Boston or NYC to develop engaging content and marketing campaigns designed to support the insights of our Chief Investment Office within Wealth Management. This seasoned individual contributor will be responsible for writing, creating and executing content programs that build and amplify BNY Wealth’s compelling investment views around timely market events, our outlook and investable ideas.

This role is ideal for a marketing professional with deep experience creating investment content, a strong understanding of financial markets, and fluency in wealth management, private banking, asset management or broader financial services.  The successful candidate will be an exceptional writer and storyteller who can translate complex market and investment ideas into compelling, client-focused content and communications that resonate with financial advisors, end investors, and internal stakeholders.

The Vice President will write content and deliver thought leadership, marketing collateral and campaigns that articulate BNY Wealth’s investment perspectives and advice, enable client conversations supporting client marketing initiatives, and position us as an industry leader.

Primary Responsibilities Write, create and edit investment-focused marketing content across multiple formats including thought leadership, market commentary, short-form videos, social, and client communications. Support the Chief Investment Office’s voice in market and investment communications by helping shape content that reflects current market themes, portfolio insights, economic developments, and investor concerns in a timely, relevant, and differentiated way.

Collaborate with key stakeholders in investments to ensure accuracy of messaging, alignment of content with business priorities and timely delivery.

Partner with Marketing to package content for multiple distribution channels to amplify reach and drive engagement.

Refine content formats, improve effectiveness, and inform future strategic content planning based on performance data and marketing best practices to optimize reach, engagement, and measurable business impact.

Ensure all content and marketing activity meets governance, risk, brand, and regulatory standards by applying rigorous review processes, partnering closely with Legal, Compliance, Risk, and brand stakeholders, and reinforcing a culture of integrity and accountability.

Required Qualifications
10+ years of relevant experience in financial journalism, content development, communications, or a related function within financial services

Experience supporting investment, wealth management, brokerage, asset management, or advisory businesses strongly preferred

Experience writing and editing investment content, market commentary, thought leadership, short-form formats, and client-facing materials for sophisticated financial audiences

Bachelor’s degree or equivalent work experience in Marketing, Communications, Business, Finance, Economics, or a related field preferred

Advanced degree or professional marketing qualification (e.g., MBA, CIM, AMA) beneficial

To Be Successful in this Role Exceptional writing, editing, and storytelling skills, with the ability to translate complex financial and investment concepts into clear, compelling narratives tailored to wealth, brokerage, and investor audiences.

Deep understanding of financial markets, macroeconomic themes, asset classes, including traditional asset classes, liquid alternatives and private markets  Understanding of how content supports client…