Senior Associate, Events Marketing; Boston

Position: Senior Associate, Events Marketing (Boston)
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KPMG is currently seeking a Senior Associate, Events Marketing, Boston to join our Clients & Markets organization.

Responsibilities:

Implement targeted, end-to-end event marketing plans for regional events; coordinate campaign timelines, manage audience segmentation with stakeholders, and monitor registration pacing to meet attendance and lead-generation goals

Develop and deploy multi-channel promotional assets (for example, email marketing journeys, digital invitations, organic/paid social copy, and landing pages); liaise with subject matter experts to align speaker briefs, presentation content, and event collateral with core marketing messaging and brand guidelines Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the Events & Meetings team to ensure the logistical execution aligns with the overall marketing goals

Track, analyze, and report on key marketing performance indicators providing actionable insights to optimize future regional marketing programs

Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications:

Minimum three years of recent experience in event marketing or field marketing, with a focus on executing regional events and virtual webcasts Bachelor's degree from an accredited college/university in marketing, business, or related field Strong financial acumen, with experience managing event-level budgets and tracking expenses; solid location-based event marketing management and on-site operational skills with experience in webcast production and virtual event platforms Ability to coordinate with multiple stakeholders, including strategy teams and local vendors Solid understanding of audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies

Travel is required, must be willing to travel within a designated region to support in-market events; must be based in the designated geographic market to facilitate on-site event execution and seamless collaboration with local business stakeholders

Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B,L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visaKPMG LLP and its affiliates and subsidiaries (“KPMG”) complies with all local/state regulations regarding displaying salary ranges.

If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG LLP is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle.…