Manager, Social Media Strategy & Content

Ocean Spray is hiring for a(n) Manager, Social Media Strategy & Content! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done.

Three maverick farmers started it all — and we’ve been making our own way ever since.

Ocean Spray is seeking a visionary Manager, Social Media Strategy & Content to lead the evolution of our organic social ecosystem. Reporting to the Senior Manager, Brand & Creative Strategy, this role will define and execute a modern social vision that elevates our brand, drives cultural relevance, and establishes social as a critical component of the consumer experience.

We're all about flexibility! This will be a hybrid role based out of our seaport location in Boston, MA with Mondays and Fridays remote.

Develop and own a forward-looking social media vision and content strategy that reflects Ocean Spray's brand ambition, creative direction, and business goals. Establish a clear point of view on the role social should play across brand building, culture, community, commerce, and consumer engagement. Move the organization from reactive social execution toward a proactive, strategically-led content ecosystem. Identify emerging opportunities, platforms, and consumer behaviors that will shape the future of the brand's social presence.

Develop distinct content frameworks, editorial approaches, and creative systems that deliver consistent, compelling brand storytelling across channels. Introduce new content formats, narrative structures, creator models, and production approaches that evolve beyond historical playbooks while maintaining strong performance. Ensure content reflects Ocean Spray's creative standards and brand voice while remaining relevant to social audiences. Balance participation in culture and trends with a disciplined focus on long-term brand equity and distinctiveness.

Provide creative direction and guidance on content concepts, campaigns, creator collaborations, and real-time opportunities.

Help design the future-state social operating model, including team structure, workflows, governance, and capabilities. Lead, mentor, and inspire a growing team of social strategists, content creators, and community managers as the function expands. Build strong partnerships across Brand, Creative, Communications, Consumer Insights, and Marketing teams. Foster a culture of experimentation, learning, and creative excellence.

Oversee agency relationships, creators and external partners, ensuring strategic alignment, creative quality, and operational efficiency. Evaluate, onboard, and integrate new social platforms, content tools, AI-enabled solutions, and emerging technologies. Build a cohesive ecosystem of partners that strengthens Ocean Spray's social capabilities and impact. Establish clear processes, expectations, and measurement frameworks.

Define KPIs and success metrics that balance engagement, brand health, audience growth, and business impact. Translate social insights and performance data into actionable recommendations and strategic decision-making. Champion a test-and-learn mindset to continually improve content effectiveness and operational efficiency. Communicate social performance, opportunities, and strategic recommendations to senior leadership.

Qualifications Required Experience 5+ years of experience in social media strategy, content…