Associate Director, Field Marketing; or West Coast

Position: Associate Director, Field Marketing (Central or West Coast Based)
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Job Description Associate Director, Field Marketing (Central or West Coast Based)

About the Role:

The Associate Director, Field Marketing, is a field-based, customer-facing (non-sales) role and a key member of the Sleep Disorders marketing team. This position focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Sleep Disorders across the U.S. In this role, you will play a critical part in shaping and executing brand strategy by driving strategic partnerships, facilitating meaningful dialogue around the evolving treatment landscape, and positioning Takeda as a leader in Sleep Disorders.  

This position reports to the Director, Head of HCP Engagements.

How you will contribute:

KOL Engagement Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in the sleep disorders space.

Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in sleep disorders disease management.

Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.

Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, key geographic market drivers, influence points, and provider dynamics.

Act as a liaison between KOLs and Takeda’s senior and executive leadership, facilitating strategic insights and collaborative opportunities

Insight Generation Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team in preparation for market entry.

Share synthesized customer insights with cross-functional stakeholders, addressing key business questions to support marketing strategy, optimize resources, and develop tactics that drive brand performance.

Stay current on customer, competitive, and marketplace activities, and share these insights in a structured format with the broader team to inform brand planning and tactical execution.

Advisory Boards Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs.

Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and strategic objectives

Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies in anticipation of organizational needs.

Facilitate post-meeting debriefs and lead the synthesis of insights into clear, actionable recommendations for internal teams

Congress & Conferences Support the strategy, planning, and execution of national and regional congresses to advance the Sleep Disorders brand and increase disease state awareness.

Attend national congresses and regional conferences within the assigned geographic area; synthesize key insights and share them compliantly with internal stakeholders.

Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, ensuring alignment with strategic objectives.

Facilitate post-congress debrief sessions to evaluate outcomes and refine future engagement strategiesP2P Engagements Lead partnerships with field leadership within the assigned geography to optimize and effectively…