Specialist, Trade Marketing

Join to apply for the Specialist, Trade Marketing - US role at CCM Hockey
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CCM Hockey is a global brand with offices in Canada, the United States, Sweden, Finland, Germany, and Taiwan, headquartered in Montreal. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the confidence to chase their dream.

We are looking for passionate players who share our core values and will help us become the industry leader.

• Authenticity
  :
  Standing up for who you are, doing what you mean and what you believe in.
• Empowerment
  :
  Through unique contributions, each person is different, important, and has the opportunity to make a difference.
• Teamwork
  : A team that works together always beats a team of highly skilled individual players.
• Respect
  :
  Valuing differences and allowing others to express themselves when working together to achieve common goals, grow and succeed as a company.

The Trade Marketing Specialist will execute retail‑centric shopper marketing programs to drive consideration and purchase conversion. They are responsible for executing initiatives that improve CCM’s presence and product communication at the retail level, collaborating with suppliers and key internal stakeholders to execute POP and signage, merchandising plans and consumer promotions at retail, and monitoring, tracking, and reporting on retail initiatives. This position is based in our Westborough, Massachusetts office.

• Collaborate with the Trade Marketing team to leverage shopper marketing data.
• Contribute to development of strategies and activation plans that enhance the shopper journey at retail with an omnichannel approach.
• Create omnichannel marketing account plans that deliver against strategic business objectives and sales targets with U.S. retail partners.
• Build detailed full‑year marketing calendars and co‑op budgets to support each retail partner.
• Develop and execute retail footprint strategies for U.S. retail accounts.
• Lead marketing execution with independent retail accounts to increase brand visibility and sales conversion for CCM products.
• Develop point‑of‑purchase displays, fixtures, window graphics and signage to engage shoppers and drive purchase conversion in collaboration with suppliers and internal graphic design team.
• Negotiate with suppliers to obtain competitive pricing for shopper marketing materials.
• Develop distribution lists for all retail marketing materials.
• Coordinate delivery and installation of retail marketing tools (window graphics, fixtures, POP) with suppliers, sales team and retail partners.
• Ensure on‑time delivery and quality of retail footprint programs.
• Execute and communicate consumer promotions that drive traffic to retail (rebate cards, gift with purchase, summer sales, etc.) and monitor, track and report on execution of initiatives.

• Bachelor’s degree in Marketing with a minimum of 4 years of relevant experience. Previous experience in Trade Marketing, Shopper Marketing, Account Management or Project Management is an asset.
• Strong knowledge of the sporting goods retail environment, including in‑store branding, merchandising and fixtures.
• Outstanding organizational skills with proven ability to multi‑task and prioritize projects.
• Strong written and verbal communication skills.
• Proficiency with the MS Office Suite (Excel, Outlook, Word, PowerPoint).
• Passion for hockey and its industry is an asset.

• Competitive salaries, including a performance‑based bonus program.
• Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
• Group retirement pension plan with employer matching (up to 5% of base salary).
• 3 weeks of vacation per year prorated as of your start date.
• Discounted prices on CCM products.
• Free gym at the head office.
• Fun social events throughout the year.

At CCM Hockey, we celebrate the difference for the benefit of our employees, products and collaborators. We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.

Benefits may vary by location and position; all unionized employees are governed by the collective agreement.

Please note that only retained candidates will be contacted. We respectfully ask agencies not to contact us or send unsolicited applications. Thank you for your interest.