Lead Generation Specialist- Boston

Lead Generation Specialist – Unilever Food Solutions

Location: Remote – Boston, MA

Pay: $58,700 to $86,280

Bonus: Eligible

Long-Term Incentive: Eligible

Benefits: Unilever employees are eligible to participate in our benefits plan. Potential benefits include health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance, disability benefits, parental leave, sick leave, paid vacation and holidays, and access to numerous voluntary benefits.

As a Lead Generation Specialist, you will be a key member of a market sales team tasked with driving sustainable business growth via new Operator wins in a specific geographic market. You will help shorten the sales cycle, create new contacts with targeted restaurants and non-commercial accounts, collaborate on calendars with Territory Development Managers, and support the unique Operator Group in your market.

• Help shorten the sales cycle by creating new contacts with targeted restaurants and non-commercial accounts with the intent to bring new culinary inspiration to their menus.
• Develop a collaborative calendar process with the Territory Development Managers in the market to bring new customer meetings into their schedules and prepare them for successful culinary ideations.
• Follow through with marketing action plans ABM (Account Based Marketing) where customer leads need to be contacted after responding to UFS marketing campaigns.
• Create Penetration playbook, build basket affinities for Citadel.
• Conduct analysis using sales data and Trade Partner Playbooks to create priority customer urgent actions for customers at risk of lapsing and customers on the verge of becoming loyal customers.
• Utilize Salesforce and Firefly to better target non-commercial operator leads in Education and Entertainment channels. Connect with and secure new meetings with key stakeholders.
• Support the unique Operator Group in your market by helping design action and engagement plans with TDMs (example: NYC / Deli).
• Accountable for helping the region deliver business targets in Sales $, Reach & Penetration, and market share for operators and reduce average sales cycle by 25%.
• Provide virtual culinary consultation to targeted operators as you contact them to further interest in business partnerships.
• Conduct F2F and virtual sampling, ideation, cooking demo using culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes. Use relevant selling stories to help deliver the revenue savings and or efficiency improvements from UFS solutions.
• Build & nurture relationships with key Trade Partners and local Distributor Sales Rep’s.
• Implement Contact Matrix for Key Trade customers with a Squad approach (where possible) for more effective customer management.
• It is an exciting role and a great development opportunity for an ambitious and motivated individual. It’s a role where the right individual can really make a difference.

• 2-3 years of working experience preferably in the Food service Industry.
• Proven track record in sales, preferably in the Food service Industry.
• Digital & Data analysis, compiling action plans from insights.
• Strong working knowledge of Excel, MS Office, Power BI.

• 3 Steps Ahead
• Focus on What Matters Most
• Deeply Caring
• Deliver with Excellence

• Caring Deeply
• Positive Tensions for Bigger Outcomes, Fairness and Transparency, Performance AND Care
• Staying Three Steps Ahead of the Market
• Build Future While Delivering today, Think Big simplify, commit, Lead Shape Disrupt Mkt
• Delivering with Excellence
• Pride in our Execution, Best in Reality, Developing Breakthrough solutions
• Focusing on What Matters Most
• Fewer Bigger Things, Fight for What matters most, Challenging and Debating Right Choices

What We Can Offer You | Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Focus On Sustainability

Inclusion – At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Equal Opportunity Employer – Unilever is an Equal Opportunity Employer/Protected Veterans/Persons With Disabilities.

Rights Information – For more information on your federal rights, please see Know Your Rights:
Workplace Discrimination is Illegal.

Employment is subject to verification of pre‑screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at N