EVP Sales & Marketing

Reporting to the CEO, the candidate will plan and direct all aspects of the organization's sales & marketing policies, objectives, and initiatives. The candidate will be in charge of developing and implementing sales strategies in order to maximize revenue and margin in order to meet sales goals. Align marketing policies, objectives, and initiatives with sales strategies. Identify changes in the marketing environment or competitive strategy and evaluate, adjust, or redesign the organization's marketing plan and philosophy accordingly.

The successful candidate will have a strong background selling technology solutions such as CRM, enterprise software or eCommerce solutions to mid-market and Fortune 1000 enterprise decision makers. Ten (10) to fifteen (15) years’ experience building and leading a highly successful direct/inside sales & marketing organization with a track record of over-achievement is required. Proven success at converting relationships with senior management, into customers and profitable sales is necessary.

He or she will also have a strong customer retention track record.
The successful candidate will have the proven ability to successfully forecast and achieve aggressive revenue results utilizing both an inside and an outside sales force. Thorough knowledge of sales planning, inclusive of developing a proven sales strategy, sales process, sales training and sales methodologies required. He or she will have extensive experience in solution-based selling and building highly effective sales organizations with the ability to hire and retain outstanding sales professionals.

Experience and track record of quickly and successfully re-positioning a sales force given a changing market and economic conditions is ideal. A proven record directing and changing the methodology and process of selling, with significant positive impact on revenue generation and product acceptance is key.

In summary, the ideal candidate will have:

• Expert at driving explosive revenue for software companies in the $20M to $100M+ stage.
• Proven track record of growing and scaling companies.
• Experience and a track record of quickly and successfully grow a sales force, directing and changing the methodology and process of selling, with significant and positive impact on revenue generation and market acceptance.
• Experience and a track record of setting objectives, devising tactics to drive strategies and creating plans that have enabled companies to implement and/or to continue aggressive revenue growth.
  • Ability to create, manage and execute all marketing strategies and implement tactical plans that meet and exceed company expectations.
  • Lead and manage Direct Marketing, Analyst Relations, Advertising, Online Marketing & Event Marketing.
  • Measure the effectiveness of the marketing department and implement improvements as required.
  • Proven ability to identify sales rep level skill sets and experience required to successfully generate the highest level of revenue in the shortest sales cycle possible.
  • Ability to recruit and train a sales force.
  • Successful implementation of sales strategy and approaches to selling technology solutions to the marketplace (proven track record in “pioneer sales”), inclusive of the implementation of:
    • Sales methodologies
    • Training Programs
    • Inside team and field team cooperative and compatible strategies.
    • Formulating and articulating the benefits of solutions for different client needs and requirements.
    • Successful and consistent achievement of revenue plans and corporate objectives utilizing both inside and outside sales forces.
    • Development of commission plan strategies, establishing stretch, yet achievable quotas, leveraging productivity to provide balance between expense, revenue generation and levels…