Assistant Vice President of North America Sales Job Boston area,Massachusetts USA,Sales

As WHOOP continues to scale, North America remains our largest and most strategically important commercial market. The AVP, Sales — North America will be responsible for accelerating growth, expanding distribution, strengthening strategic partnerships, and building the commercial organization required to take WHOOP to the next level
The AVP, Sales — North America is responsible for leading the sales and distribution strategy for WHOOP across the United States and Canada
This leader will own the North American commercial plan across retail, wholesale, strategic accounts, and other third‑party channels, with a clear focus on driving profitable revenue growth and membership acquisition
The role requires a leader who can operate at both the strategic and tactical level: setting the commercial vision, developing executive relationships with our most important partners, negotiating major opportunities, and ensuring outstanding execution in stores and across channels
The successful candidate will be a builder; someone who can scale a high‑performing organization, create new growth engines, and continuously raise the standard for commercial execution
North America Commercial Strategy
Develop and execute the North America sales strategy and annual operating plan for WHOOP
Own regional sales targets, forecasts, channel strategy, and commercial performance
Identify and prioritize the largest opportunities to increase distribution, market share, and membership acquisition
Balance near‑term revenue delivery with long‑term category development and brand building
Partner with the WHOOP leadership team to shape the broader WHOOP commercial strategy
Retail & Distribution
Lead the strategy to expand the WHOOP presence across national, regional, specialty, sporting goods, electronics, and other relevant retail channels
Build a distribution network that makes WHOOP increasingly accessible to mainstream consumers while protecting its premium positioning
Develop channel strategies that maximize productivity rather than simply maximizing doors
Establish standards for merchandising, retail execution, product demonstration, inventory availability, and member acquisition
Identify opportunities to create new retail experiences and points of presence
Continuously evaluate distribution gaps relative to competitors
Strategic Accounts
Build and maintain C‑suite and senior executive relationships with the most important WHOOP retail and strategic partners
Lead negotiations for major commercial agreements, launches, exclusives, promotions, and strategic partnerships
Establish joint business plans with key accounts and hold partners accountable for agreed growth objectives
Develop relationships that go beyond transactional selling to create long‑term strategic value for both WHOOP and its partners
Represent WHOOP externally with major customers, partners, and industry stakeholders
Sales Performance & Commercial Excellence
Deliver the North American sales target
Be accountable for sell‑in, sell‑through, inventory productivity, revenue, and membership acquisition
Establish rigorous sales forecasting, pipeline management, and performance‑management processes
Develop channel‑level economics and ensure commercial decisions are grounded in contribution margin and lifetime value
Establish clear targets and KPIs for the sales organization and individual account teams
Identify and address performance gaps quickly
Build a culture of data‑driven decision making and operational excellence
Go‑to‑Market & Launch Excellence
Partner with Marketing, Product, Operations, and Finance to deliver major product and membership launches
Develop channel‑specific launch strategies that maximize awareness, distribution, availability, and conversion
Ensure sales organizations…