Technical Sales and Business Development Manager – Direct-View LED（J54649

BOE America is the U.S. subsidiary of BOE Technology Group. The U.S. team works with customers across North America and coordinates closely with BOE’s business units, factories, and technical teams in China.

Our team manages customer relationships, develops new business, and supports projects from customer inquiry through production, delivery, and customer support.

Position Summary

The Technical Sales and Business Development Manager will develop BOE’s direct-view LED business in the United States, with a focus on COB and COG LED products.

The position will serve two primary customer groups:

• Display brands and companies that purchase COB or COG modules as components and use them in their own products or cabinet designs.
• Regional system integrators, distributors, contractors, and project-oriented companies that purchase standard LED cabinets and related solutions for local installation projects.

The successful candidate should understand both sales models and be able to develop business with each type of customer.

Responsibilities

• Identify and develop customers for COB, COG, and related direct-view LED products.
• Build relationships with LED display brands, regional system integrators, distributors, contractors, and project-oriented companies.
• Understand customer applications, technical requirements, project pipelines, purchasing processes, branding needs, and schedules.
• Present COB and COG modules, standard LED cabinets, and related display solutions.
• Coordinate with our business units and factories in China on product selection, technical feasibility, customization, quotations, samples, production planning, quality, delivery, and logistics.
• Support customized module opportunities from initial inquiry through technical evaluation, development, sample approval, and production.
• Support standard cabinet opportunities from customer introduction and quotation through order, delivery, and project completion.
• Manage the U.S. sales pipeline, forecasts, quotations, opportunities, and order follow-up.
• Participate in customer visits, trade shows, demonstrations, industry events, and project meetings.
• Monitor competitors, market pricing, project trends, customer requirements, and regional opportunities.
• Support commercial discussions and coordinate payment, delivery, warranty, service, and contract-related requirements.
• Own customer relationships and project coordination from the U.S. side.
• Coordinate with internal teams and external partners when projects involve international transportation, customs, import requirements, tariffs, duties, or delivery issues.
• Follow up on customer issues after delivery and coordinate support with the appropriate teams.
• Communicate customer and market feedback to our business units and factories in China.
• Travel domestically and internationally as required.

Technical and Market Background

The candidate should have a working knowledge of direct-view LED displays, particularly SMD LED products, modules, cabinets, pixel pitch, brightness, viewing distance, indoor and outdoor applications, installation, and service requirements.

Previous experience with COB or COG products is not required. These are emerging technologies, and BOE will provide product training and technical support. The candidate should be able to understand the basic differences between SMD and COB products, explain the practical value of new technologies to customers, and learn the product well enough to develop the market.

Qualifications

• Bachelor’s degree in engineering, business, marketing, or a related field.
• At least five years of experience in direct-view LED, SMD LED displays, LED display systems, electronic components, or a related industry.
• Experience working with LED display brands, system integrators, distributors, contractors, or installation companies.
• Experience developing new business and managing a sales pipeline.
• Experience working with factories, engineering teams, quotations, production schedules, delivery, and customer follow-up.
• Ability to communicate with both technical and commercial customer contacts.
• Strong follow-up, negotiation, and project-coordination skills.
• Ability to work independently and coordinate effectively with teams in China.
• Experience with international logistics, cross-border shipments, customs, or import processes is preferred.
• Mandarin Chinese is preferred.
• Willingness to travel domestically and internationally.