Ketel One District Manager - Boston, MA

The Ketel One District Manager is responsible for supporting the achievement of Ketel One activation, distribution and performance in the Boston market. Inherent in this responsibility is developing and maintaining distributor and DIAGEO relationships as well as major customer relationships. The Ketel One District Manager will call on and activate key On-Premise accounts and be held accountable to key performance indicators (KPI’s) with a focus on education, menu execution and program quality management to help drive Rate-of-Sale, while working closely and collaboratively with distributor and DIAGEO teams to achieve overall market objectives.

• Support Ketel One activity at On-Premise account level within budget and legal/regulatory compliance: approximately 80% time spent in field and 20% spent in office conducting administrative and planning duties
• Multiply through distributor and DIAGEO by supporting focused implementation of Ketel One programming in market
• Participate in monthly and quarterly business reviews with distributor and DIAGEO teams
• Conduct educational seminars and tastings at the account level to educate retailers, gatekeepers and consumers
• Constantly train and develop distributor personnel on the Ketel One brand philosophy and execution standards
• Consistently build and maintain proper customer relationships
• Maintain constant communication with distributor and DIAGEO personnel on KPI’s, target account lists, activity, market objectives and expectations
• Regularly survey the market to ensure that distribution, POS, programs and menus are executed to standard
• Activation quality management – implement and oversee brand programs and events to engage consumers and trade
• Establish and cultivate strong relationships with targeted gatekeepers and the United States Bartenders Guild (USBG)
• Prepare weekly reports and tracking of target accounts, KPI’s, activity log, expenses, budgets and recap sheets
• Manage and stay within all assigned budget allocations and track incurred expenses
• Adhere to all federal liquor regulations and local state laws

• Minimum 3 years work experience in the on and off premise, distributor experience preferred
• Bachelor's degree
• Excellent communication skills, both verbal and written
• Must have strong PC skills (MS office, including PowerPoint and Excel)
• Strong budget management skills
• Excellent prioritization and multi-tasking abilities
• Must live in the Boston area