Healthcare Audience Strategist

Location Boulder, CO

Employment Full time | On site

Department Recruiting | Reporting to: VP, Operations

Work authorization Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship.

About Branch Lab

Branch Lab helps healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources. Its AI-native platform, Pathwai™ supports audience planning, activation, and measurement while respecting the evolving privacy landscape. Branch Lab works to improve performance without relying on individual-level health information.

Work on high-impact challenges where healthcare, data, and technology come together to help better therapies and resources reach the people who need them.

Join a nimble, collaborative team where your ideas move quickly from conversation to action, and where your work is visible, valued, and tied directly to Branch Lab’s growth.

Share in Branch Lab's upside through competitive compensation, comprehensive benefits, and equity opportunities.

About the Role

Branch Lab is looking for a Healthcare Audience Strategist to help design smarter, more effective healthcare audiences using a cutting edge AI approach to modeling.

Today, many of our audiences begin with customer-defined clinical criteria - diagnosis codes, treatments, procedures and other claims-based signals - often aligned to existing measurement methodologies. Our Platform Operations team translates these requirements into executable audience definitions and identifies opportunities to improve them.

We are looking for someone who can take this capability further.

This role will combine healthcare data expertise, audience strategy and customer consultation to help determine not simply whether an audience definition is technically correct, but whether it is the best way to identify the patient population a customer is trying to reach.

Review healthcare audience definitions and identify opportunities to improve real world outcomes and ROI.

Evaluate diagnosis, procedure, treatment, pharmacy and other healthcare signals used to identify audience populations.

Understand the clinical and treatment journey behind an audience rather than evaluating individual codes in isolation.

Identify overly restrictive, duplicative or potentially irrelevant criteria within customer-provided audience definitions.

Recommend alternative audience strategies when a traditional claims-based definition may not be sufficient.

Partner with Data Science and AI Engineering to develop more sophisticated approaches using additional data sources or predictive methodologies.

Help customers understand the tradeoffs between measurement-aligned definitions, clinically expanded definitions and more predictive audience strategies.

Create clear, evidence-based recommendations that Customer Success teams can confidently communicate to customers.

Develop reusable audience-design frameworks, playbooks and best practices for common therapeutic areas and audience types.

Train Platform Operations and Customer Success teams on healthcare data, patient journeys and audience-design principles.

Help establish a consistent methodology for evaluating and documenting audience quality.

What We're Looking For

We are especially interested in candidates with experience using real-world data to define patient populations.

Relevant backgrounds may include healthcare analytics, real-world evidence, epidemiology, health economics and outcomes research, clinical informatics, pharmaceutical commercial analytics, healthcare consulting or healthcare data strategy.

The ideal candidate has:

Significant experience working with medical and…