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Sr Business Development & GTM Lead, Wellness

Job in Boulder, Boulder County, Colorado, 80301, USA
Listing for: Workday
Full Time position
Listed on 2026-01-11
Job specializations:
  • IT/Tech
    IT Business Analyst
  • Business
Job Description & How to Apply Below
Position: Sr Business Development & GTM Lead, Workday Wellness

Sr Business Development & GTM Lead, Workday Wellness

Join to apply for the Sr Business Development & GTM Lead, Workday Wellness role at Workday
. Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it.

Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm.

About The Team

It’s fun to work in a company where people truly believe in what they’re doing. In the Workday Global Partner Organization, we believe that partners are essential to delivering outstanding customer experiences and extraordinary business results. We are passionate about what our partners do for our customers, we work hard, we’re serious about what we do, and we have fun doing it.

About

Workday Wellness

Workday Wellness is the next evolution of Workday’s benefits ecosystem. We are moving our customers from the era of legacy, passive file‑based integrations to a future of real‑time, connected data exchange. By transforming static, lagging connections into an active, unified, consumer‑grade marketplace for information, we empower organizations to reimagine the future of Employee Care through personalized, proactive, and predictive benefit experiences that move as fast as people do.

About

The Role

Workday Wellness operates as a high‑velocity startup within Workday. As the Sr. Business Development and GTM Lead, you will serve as the primary architect for our "Anchor Partner" program. Your immediate mission is to identify, negotiate, and sign the flagship partners essential for our customers to transition from our legacy infrastructure to the new Wellness standard.

We are looking for a force‑multiplier. Someone who is high‑energy, growth‑minded, and thrives in the "zero‑to‑one" phase of a business – a cross‑functional leader who’s driven to create structure from ambiguity. Because on this team, you don’t just follow a playbook, you write it.

If you are passionate about building the new foundational data‑layer for the future of the $3.5T US Benefits ecosystem, then this is your opportunity.

About You Basic Qualifications (Must Haves)
  • 6+ years of experience selling SaaS/Cloud based solutions to C‑levels in a field sales position.
  • 4+ years of expertise within the benefits broker and consultant ecosystem, with a proven track record of navigating these relationships to drive business outcomes.
  • 3+ years working for or in close collaboration with Partnerships or Alliances with a technology organization.
Preferred Qualifications
  • Strong existing network within the benefits consulting space (e.g., Mercer, Aon, WTW) or major regional brokerage firms.
  • Ability to articulate the value proposition of Workday partner solutions within the context of employer benefit strategies and consultant/broker‑led distributions.
  • Experience managing Strategic Partners and co‑selling with Partners to achieve mutual growth.
  • Experience as a Seller and holding a quota.
  • Experience managing 2‑3 month sales cycles, including prospecting for a portion of opportunities.
  • Experience developing deep product expertise on new products and staying up to date with industry trends.
  • Experience with account planning and coordinating with internal stakeholders to create alignment.
  • Understanding of the strategic competitive landscape of the industry by staying up to date with trends and customer needs so you can effectively position Workday solutions within accounts.
  • Experience partnering with internal team members on account strategies for prospecting activities and territory management.
  • Excellent verbal and written communication skills.
Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus…

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