BMW Genius - Product Specialist

Join to apply for the BMW Genius - Product Specialist role at Gebhardt BMW

$18.00/hr - $20.00/hr

We are seeking a dynamic and tech-savvy BMW Genius to join our premier customer experience team. The ideal candidate will combine exceptional product knowledge with genuine passion for helping customers discover and maximize their BMW ownership experience. This role is perfect for innovative educators who excel at consultative engagement, simplifying complex technology, and consistently exceeding customer satisfaction goals in a luxury automotive environment.

• Deliver comprehensive product presentations throughout the sales and aftersales experience, from vehicle configuration through delivery and ongoing ownership support
• Provide extensive, customer-oriented product education tailored to each client's actual needs and lifestyle
• Achieve and exceed customer satisfaction objectives through exceptional service and follow-up
• Support Client Advisors with product-related tasks and technical expertise throughout the sales process
• Greet customers in sales and service departments, introducing them to BMW Genius services and capabilities
• Conduct personalized vehicle demonstrations and detailed delivery experiences that exceed customer expectations
• Explain complex vehicle features, technology, and benefits in clear, engaging, and accessible ways
• Utilize BMW apps, tablets, and web-based systems to create seamless, modern customer experiences
• Maintain constant communication with sales personnel regarding scheduled appointments, deliveries, and any changes
• Acquire and maintain total product knowledge on all BMW vehicles, features, accessories, and competitive comparisons
• Follow up with new owners to ensure satisfaction with their delivery process and address questions about vehicle features
• Keep clients, sales, and service staff informed about new products, features, accessories, and their benefits
• Represent the BMW brand with enthusiasm, professionalism, and integrity in every customer interaction

• Valid driver's license with clean driving record
• Exceptional customer service skills with track record of delivering satisfaction
• Strong communication abilities across all formats (verbal, written, digital)
• Confidence and proficiency using tablets, apps, digital tools, and social media platforms
• Self-motivated with excellent attention to detail and organizational skills
• Ability to work flexible schedule including evenings, Saturdays, and holidays
• Professional appearance befitting a luxury brand

• 1+ years in upscale retail, hospitality, or customer‑centric environments
• Background in technical customer support or consumer electronics
• Experience creating educational or consultative customer experiences

• Highly motivated team player with genuine passion for the BMW brand and automotive technology
• Innovative problem solver who simplifies complex information for diverse audiences
• Confident communicator who quickly builds trust and rapport with customers
• Detail‑oriented with strong follow‑through on commitments and deadlines
• Adaptable professional who thrives under pressure and manages multiple priorities seamlessly
• Natural teacher who loves helping people learn and discover new capabilities
• Resilient with positive attitude and commitment to continuous improvement

• Competitive commission‑based compensation with unlimited earning potential
• 401(k) retirement plan
• Comprehensive insurance (health, dental, vision, life)
• Paid time off
• Professional development and training assistance
• Dynamic, supportive team environment

At Gebhardt BMW, we're more than just a dealership; we're a team of automotive enthusiasts dedicated to delivering an exceptional experience to every customer in Boulder, Colorado. Since 1975, we've combined the precision and luxury of the BMW brand with authentic Colorado hospitality at the base of the stunning Rocky Mountains. We're driven by four guiding principles:
Passion, Integrity, Value, and Pride, and we apply these same principles to our team members, helping them build the rewarding careers they've always dreamed of. Join us and be part of Boulder's close‑knit community where excellence meets opportunity.

Job Type: Full-time

Schedule:

Evenings, Saturdays, and holidays required

Work Location:

In person (not remote‑eligible)

Gebhardt Automotive is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Employment with Gebhardt Automotive is at‑will.

Entry level

Full-time

• Information Technology
• Motor Vehicle Manufacturing

Motor Vehicle Manufacturing