Senior Director of Sales

The Senior Director of Sales will lead Propelus’ Employer Growth Team, overseeing revenue growth, sales execution, and team performance across Propelus Ever Check and Propelus Immuware. This leader will play a critical role in Propelus’ next phase of growth by strengthening operational rigor, driving consistent commercial execution, and helping establish Propelus as a trusted strategic partner to healthcare organizations and clinical leadership teams.

This is a highly visible leadership role with significant strategic importance to the organization’s growth trajectory. The Senior Director of Sales will support Propelus’ evolving product and go-to-market strategy, including expansion of data solutions offerings and development of a premium nursing-focused module within Ever Check. The successful candidate is a hands-on, values-driven leader who balances strategic leadership with active coaching, team development, operational accountability, and customer engagement.

• Have converted a demand-responsive team into a demand-creating one, and excel at building systems and processes.
• Want to own the sales content requirement, start to finish.
• Enjoy being part of rebuilding a commercial engine, not maintaining one.
• A tenacious hunter, confidently forging into uncharted territory and a driven, proactive self-starter.
• Are energized by leading people with confidence.

• You're looking for a caretaker seat over an inbound funnel. Inbound and installed-base growth matter, but they are not the growth thesis.
• You're looking for a purely strategic role. This leader will be in deals, on calls, and in the CRM.
• You need enablement, content, and reporting to arrive prebuilt. Parts of that infrastructure don't exist yet, and building it is the job.
• You need a fully mapped plan for your first ninety days on day one. Performance decisions, a coverage backlog, and a plan gap are all waiting.
• Our values and mission aren't aligned with your personal and professional approach. We are values-driven, collaborative, and focused on long‑term, healthy growth rather than win‑at‑all‑costs outcomes. Employees are empowered with autonomy, ownership, and flexibility, creating an environment where high performance and work‑life integration coexist.

• The full employer plan:
  You will carry the complete employer board plan, not the sum of assigned rep quotas. Where seat turnover or hiring lag creates a gap between assigned quota and plan, closing that gap is this role, not a footnote in the forecast.
• A team that builds its own pipeline:
  Move the team from responding to demand to creating it: a per‑rep floor on self‑originated opportunities, documented territory plans, mapped buying committees, and a coaching model built around outreach quality rather than outreach volume.

This leader owns Propelus’ Employer Growth Team across Ever Check and Immuware, including 8 direct reports: territory representatives, an Immuware specialist, and an SMB‑focused sales representative.

• Territory coverage with no dark accounts:
  Every named account in every territory carries a current, documented disposition (advance, nurture, or close out), with a dated re‑entry point where relevant.
• A forecast the board can defend:
  You will own forecast accuracy as a personal metric, not a reporting exercise: owning the qualification standard with the team, requiring client‑confirmed close dates, and driving down the deal methodology failure rate without shrinking the forecast to make it look clean.
• Selling materials in sellers’ hands:
  You will own the requirement, not the wish list: specifying what the team needs at each stage, agreeing on dates with Marketing, and escalating when…