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Director of Sales, Union Labor and Trusts

Job in Boulder, Boulder County, Colorado, 80301, USA
Listing for: Virta Health
Full Time position
Listed on 2026-11-01
Job specializations:
  • Sales
    B2B Sales, Business Development, Sales Representative, Director of Sales
Salary/Wage Range or Industry Benchmark: 141000 - 182000 USD Yearly USD 141000.00 182000.00 YEAR
Job Description & How to Apply Below

Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up.

We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people.

As a Sales Director for Virta you will be responsible for selling to union, labor, and trust organizations with membership between 1, members. You will have the opportunity to help build our commercialization efforts and capitalize on the national attention Virta is receiving for our industry-changing work.

Responsibilities
  • Pick up established prospect funnel and move prospective clients through to contracting phase and close

  • Leverage demand generation work from Marketing team to create new opportunities

  • Growth - Close new logos and expand existing relationships

  • Work with customer success and the health plan team for expansions leading to increased revenue for Virta.

  • Leverage and educate ASO partners and consultants for territory pull through

  • Further promote Virta as an innovative cardiometabolic reversal solution

  • Work closely with Vitra team members to provide client/prospect feedback

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

  • Build internal relationships with Virta team members

  • Learn the Virta story and begin pitching to prospective clients and consultants

  • Begin outreach to prospects currently in the funnel

  • Partner with your SDR to create a territory plan

  • Create and begin executing business plan for success

Must-Haves
  • 7+ years selling an innovative healthcare solution to union, labor and trust organizations nationally

  • Consistent track record of achieving sales targets in this vertical

  • Establish and maintain trusted relationships with key stakeholders including union trustees, fund administrators, and consultants

  • Ability to represent Virta at union events, trustee summits, and industry events to build brand awareness and pipeline

  • Familiarity with union benefit structures, including governance processes

  • Quantifiable history of hitting personal sales targets

  • Ability to present clearly to key decision makers

  • Consultative selling experience from lead gen to contract signature

  • Ability to proactively manage pipeline

  • Demonstrated collaboration with internal colleagues (marketing, product, ops, etc.) to support sales momentum

  • A passion for improving the health of millions of people

  • The ability to thrive in a fast-growing startup environment

  • Demonstrates a proactive use of AI tools to improve individual output and efficiency. For more information about AI usage in our hiring process, see Virta's AI Interview Resources page.

  • Bonus points for:

    • Existing relationships with key decision makers

    • Knowledge of cardiometabolic space and of potential competitors

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

  • You put people first and take care of yourself, your peers, and our patients equally

  • You have a strong sense of ownership and take initiative while empowering others to do the same

  • You prioritize positive impact over busy work

  • You have no ego and understand that everyone has something to bring to the table regardless of experience

  • You appreciate transparency and promote trust and empowerment through open access of information

  • You are evidence-ba…

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