Head of Growth, IT​/Tech

belle () is a fast-growing telehealth company providing medically supervised GLP-1 weight loss programs to thousands of patients nationwide. We're changing lives through exceptional care, and we're just getting started.

This is not a support role. This is not a "help with marketing" role. This is full ownership of patient acquisition at a company growing 300%+ annually.

You will own every lever that drives new patients into Belle—paid media, organic channels, partnerships, conversion optimization, and funnel performance. You'll have budget, autonomy, and accountability. If acquisition grows, you built it; if it stalls, you fix it.

• Own paid media strategy and execution across Meta, Google, Tik Tok, and emerging channels
• Manage agency relationships or build in-house capabilities—whatever gets results
• Drive down CAC while scaling volume

• Build and scale organic acquisition channels (SEO, social, content, community)
• Identify and test new channels before competitors find them
• Turn Belle's clinical expertise into patient-generating content

• Own the funnel from first touch to enrolled patient
• Optimize landing pages, qualification flows, and checkout experiences
• Relentlessly test and improve conversion at every stage

• Identify and build partnerships that drive qualified patient volume
• Test affiliate, influencer, and B2B2C channels
• Find the growth loops that scale

• Own acquisition metrics and reporting
• Build dashboards that drive decisions
• Run weekly reviews and communicate results to leadership

• You have owned acquisition or growth at a previous company
  —not as part of a large team, but as the person accountable for results
• You can point to specific numbers: "I grew X from Y to Z" or "I reduced CAC from A to B while scaling spend C%"
• You have 4-7 years of experience in growth, performance marketing, or demand generation—ideally in DTC, health, or subscription businesses
• You're equally comfortable in a Facebook Ads dashboard and a strategic planning meeting
• You move fast, test constantly, and let data kill your bad ideas
• You're hungry to build something, not maintain something

• You've built acquisition engines, not just run campaigns
• You take ownership of outcomes—when something breaks, you fix it before anyone asks
• You've operated in fast-moving environments where you had to figure it out
• You can show us what you built and the results it produced
• Base Salary:$130,000–$200,000 (depending on experience)
• OTE:$220,000–$400,000+
• Equity:Available for the right candidate
• Location:Hybrid in Draper, UT (1-2 days/week in office) or remote for exceptional candidates
• Health insurance and PTO

• Real ownership—this is your function to build
• Rapid growth with resources to invest in what works
• Leadership team that values results over process
• Direct impact on helping people transform their health

If you've built growth engines before and want to do it again at a company with momentum, let's talk.