Lead Data Analyst

Lead Data Analyst

Salary:
Discussed upon application

Location:

Bournemouth

Hours of work:
Monday to Friday, 37.5 hours per week

• Ownership of Lead Generation data processes:
  Own all data assets, BI products and database processes underpinning the creation of leads and opportunities for Lead Generation teams within the 4
  
  Com brand in the O2 Business.
• Campaign & BI Enablement:
  Configure and optimise internal systems (LRS, TMS, Dynamics) to enable effective lead generation campaigns, ensuring data accuracy, robust BI reporting, and end‑to‑end process alignment.
• Collaborate with Lead Gen and Sales Leaders:
  Work closely with senior leadership within UC Solutions to drive commercial value using BI within the 4
  
  Com brand, analysing product and customer profitability and optimising data.
• Data Experimentation:
  Create and lead data experiments that empower the lead generation department to make informed decisions, improving overall business performance.
• Process Optimisation:
  Enhance existing process designs to boost efficiency and effectiveness, striving to deliver a best‑in‑class operation by streamlining workflows and maximising output.
• Stakeholder Consultation:
  Engage with internal stakeholders and colleagues to understand business requirements, assess the value of proposed solutions and develop process enhancements aligned with internal systems and toolsets.
• Commercial Insights:
  Leverage data science skills to extract valuable insights from datasets, identify trends, patterns, and build predictive models that drive business success.
• Lead Generation Analysis:
  Confidently interpret and analyse lead generation data, collaborating with the BI team to create comprehensive reports and ensuring continuous tracking throughout the end‑to‑end process.
• Third‑Party Data Utilisation:
  Utilise data from external vendors to enhance analytical outputs and inform strategic decisions.
• Acquisitions:
  Support the integration of acquired businesses within the 4
  
  Com brand, ensuring accurate data setup, lead readiness, and alignment into core sales and account management processes.

• Advanced SQL proficiency – ability to query, manipulate and analyse large datasets to support business insights.
• Power BI expertise – building and maintaining dashboards, reports and data models for commercial and operational decision‑making.
• Advanced Microsoft Excel skills – including data analysis, modelling, and use of functions such as Power Query and Pivot Tables.
• Ability to manage and prioritise workloads in a fast‑paced environment.
• Comfortable making independent, data‑led decisions.
• Strong communicator across technical and business audiences.
• Collaborative, with proven stakeholder management capability.
• Highly organised with ability to deliver to tight deadlines.
• Proactive problem‑solver with a continuous improvement mindset.
• Working knowledge of Python or R – for advanced data analysis, automation, and statistical modelling.

• 24 days holiday + bank holidays, with an extra day for each year of service (up to 30 days).
• Referral bonus – bring great people, get rewarded.
• Professional development – training and support to help you grow.
• Eye care vouchers.
• Discounted gym membership.
• Exclusive Virgin media and O2 deals for you and your family/friends.
• Variety of incentive schemes depending on role.

We’re passionate about developing those who drive results and build rewarding careers.