Lead Data Analyst

Exciting news from us at Daisy: we’re re-branding to O2 Business!

Following the merger between Virgin Media O2 Business and Daisy Group last year, we’re taking the next step in our journey by announcing our new brand!

As O2 Business, we believe in the wonder of simplicity; the joy of that comes when technology works as it should, with reliability, clarity, and speed.

We’re incredibly excited about this next step in our journey and you could be on that journey too.

We’re looking for a Lead Data Analyst for Lead Generation, your pivotal role involves propelling the 4

Com brand within O2 Business forward through innovative data strategies.

You bear the responsibility of overseeing the data ecosystem across all lead generation channels within the 4

Com brand in the O2 Business, with a specific emphasis on Base Sales, intra-group cross-sales, and Acquired customers. By leveraging data insights and fostering process development, you’ll wield influence over a team of 100+ colleagues across multiple UK sites and engage with leadership at all levels.

Your innovative data processes will be the guiding force, maximising commercial output in an efficient and productive manner. Additionally, this critical position entails reporting at the 4

Com board level, supporting strategic planning and ensuring consistent delivery of the business strategy which is fundamental to the success of group.

Salary:
Discussed upon application

Hours of work:
Monday to Friday 37.5 hours per week

What You'll Be Doing

As a Lead Data Analyst, you will:

* Ownership of Lead Generation data processes:
Own all data assets, BI products and database processes which underpin the creation of leads and opportunities for Lead Generation teams within the 4

Com brand in the O2 Business (with a focus on Base Sales, intra-group cross sales, and Acquisitions).

* Campaign & BI Enablement:
Configure and optimise internal systems (LRS, TMS, Dynamics) to enable effective lead generation campaigns, ensuring data accuracy, robust BI reporting, and end-to-end process alignment.

* Collaborate with Lead Gen and Sales Leaders:
Work closely with senior leadership within UC Solutions to drive commercial value using business intelligence (BI) within the 4

Com brand. This includes analysing product profitability, customer profitability, and optimising data.

* Data Experimentation:
Create and lead data experiments that empower the lead generation department to make informed decisions, ultimately improving overall business performance.

* Process Optimisation:
Enhance existing process designs to boost efficiency and effectiveness. Strive to deliver a best-in-class operation by streamlining workflows and maximising output.

* Stakeholder Consultation:
Engage with internal stakeholders and colleagues to understand business requirements. Assess the value of proposed solutions and develop process enhancements aligned with internal systems and toolsets.

* Commercial Insights:
Leverage your data science skills to extract valuable insights from datasets. Identify trends, patterns, and build predictive models that drive business success.

* Lead Generation Analysis:
Confidently interpret and analyse lead generation data. Collaborate with the BI team to create comprehensive reports, ensuring continuous tracking throughout the end-to-end process.

* Third-Party Data Utilisation:
Utilise data from external vendors to enhance analytical outputs and inform strategic decisions.

* Acquisitions:
Support the integration of acquired businesses within the 4

Com brand, ensuring accurate data setup, lead readiness, and alignment into core sales and account management processes.

What We’re Looking For

* Advanced SQL proficiency - ability to query, manipulate and analyse large datasets to support…