E-Commerce & Performance Marketing Manager

E-Commerce & Performance Marketing Manager

Bournemouth, United Kingdom | Full time | Hybrid | R1552862

Location: Bournemouth, Dorset Contract: 12-month FTC (Maternity Cover)

Drives revenue growth for complex, full-service product offerings on Amazon by aligning marketing strategies with broader business objectives. Leverages Amazon-specific tools and data insights (Vendor/Seller Central, advertising platforms, AMC and analytics) to effectively engage diverse customer segments and optimise campaign performance. Consistently delivers against sales and ROI targets by collaborating with cross‑functional teams and leading coordinated marketing initiatives. Identifies and scales high-potential opportunities through keyword optimisation, content enhancement, and promotional strategies, contributing to increased visibility, conversion and new business growth on the platform.

• Develop and execute a dynamic Amazon‑first digital strategy across Seller/Vendor Central, performance marketing (Amazon Ads) and to drive sales growth, visibility and conversion rate improvements
  .
• Own and optimise all Amazon marketing channels (Sponsored Products, Sponsored Brands, Sponsored Display & DSP), ensuring ROAS, TACoS and CAC targets are consistently achieved through structured testing and optimisation.
• Oversee Amazon listing optimisation
  , including keyword strategy, SEO, A+ Content, Brand Stores and conversion rate improvements.
• Drive ongoing development of the Amazon tech stack and data ecosystem
  , including reporting tools, AI‑driven insights, keyword harvesting, and full funnel attribution across Amazon Ads and external traffic.
• Lead, mentor and develop the Performance Marketing team
  , ensuring best‑in‑class execution across Amazon advertising and marketplace management.
• Ensure the team delivers high‑quality Amazon content
  , including optimised PDPs, enhanced brand content and creative aligned with marketplace best practice.
• Create and execute full‑funnel Amazon advertising strategies across AMS (Sponsored Ads), Amazon DSP, and Prime Video
  , driving awareness, consideration, and conversion through integrated, data‑led campaign planning and optimisation.
• Own and deliver Amazon sales and performance reporting translating data into actionable insights for clients.
• Advise clients on navigating Amazon’s ecosystem
  , including catalogue setup, compliance, retail readiness, inventory planning and scaling strategies for a full‑funnel Amazon growth approach
  .
• Be responsible for any other reasonable tasks in relation to the overall role as required.

• Minimum of 2 years in a similar role managing Amazon Ads
• Confident with data, reporting and Excel
• Organised, proactive and commercially focused
• Strong communication and stakeholder management skills
• Opportunity to shape strategy and make an impact
• Exposure to AI, analytics and innovative tools

If you enjoy combining data, creativity and commercial results, apply now and join a growing digital team.

Please note applicants must have the right to work in the UK. This role does not sponsor visas.