Marketing & Automation Manager

About the job

We are looking for a highly analytical and commercially minded Marketing & Sales Automation Manager to drive the performance, optimisation, and scalability of our marketing and sales operations.

This is a pivotal role that sits at the intersection of marketing, sales, data, technology, and revenue generation. You will be responsible for managing and optimising our marketing automation ecosystem, ensuring campaigns are executed seamlessly, leads are nurtured effectively, reporting is accurate, and sales and marketing teams have complete visibility of performance across the buyer journey.

You will own the implementation, optimisation, and continuous improvement of marketing and sales automation processes, with a strong focus on data analytics, attribution modelling, lead management, campaign performance, reporting, and revenue operations.

The ideal candidate combines technical expertise with commercial awareness and thrives on transforming data into actionable insights that accelerate pipeline growth and improve marketing ROI.

Job title:

Marketing & Sales Automation Manager

Contract type:
Permanent

Office / Flexible base.

Location:

Poole

• Manage and optimise the marketing automation platform, ensuring best-practice use of workflows, nurturing programmes, lead scoring, segmentation, and campaign automation.
• Collaborate with marketing teams to plan, build, launch, monitor, and optimise multi-channel campaigns.
• Lead the implementation of email marketing campaigns, including segmentation, content set-up, automation workflows, tracking, testing, optimisation, and performance reporting.
• Develop automated customer journeys that improve engagement, lead conversion, and customer retention.
• Ensure campaign data is captured accurately across all marketing and sales touchpoints.
• Drive continuous improvement of lead generation and lead nurturing processes.
• Continuously update and optimise lead lifecycle processes and lead scoring systems
• Maintain data hygiene, database accuracy, and account health in line with the latest GDPR best practices.
• Support sales teams through the implementation and optimisation of sales automation processes.
• Ensure seamless lead routing, assignment, qualification, and lifecycle management.
• Improve alignment between marketing and sales teams through efficient processes and shared performance metrics.
• Identify opportunities to automate manual processes to improve efficiency and productivity.
• Support the development of scalable revenue operations frameworks that improve pipeline visibility and forecasting accuracy.
• Support the future migration of data from current systems to Sales Automation Hub
• Act as the internal subject matter expert for the Marketing & Sales Hub.
• Manage platform configuration, integrations, workflows, custom properties, lead scoring, reporting, and data governance.
• Maintain data quality and ensure alignment between marketing and sales activities.
• Work with internal stakeholders and external partners to implement new functionality and improvements.

• Develop and maintain dashboards that provide actionable insights into marketing and sales performance.
• Create executive-level reporting on pipeline performance, lead generation, conversion rates, campaign effectiveness, and ROI.
• Establish and maintain marketing attribution models to measure campaign impact and revenue contribution.
• Analyse campaign performance and customer behaviour to identify growth opportunities.
• Provide recommendations based on data-driven insights to improve marketing effectiveness and sales outcomes.
• Monitor key performance indicators across the marketing and sales funnel.
• Identify opportunities to increase conversion rates and improve customer acquisition efficiency.
• Conduct A/B testing and performance analysis across campaigns and automation workflows.
• Stay up to date with industry trends, automation technologies, AI-driven marketing tools, and best practices.

• Minimum 2 years' proven experience managing marketing and sales automation platforms;
  Hub Spot experience is highly desirable.
• Strong understanding of marketing campaign implementation and optimisation.
• Experience building, executing, and analysing automated marketing programmes.
• Strong knowledge of marketing attribution models and customer journey mapping.
• Experience creating dashboards, reports, and performance measurement frameworks, with the ability to define, track, and interpret KPIs that measure marketing and sales effectiveness.
• Excellent data analysis skills with the ability to interpret complex datasets and communicate insights clearly.
• Experience working closely with both marketing and sales teams.
• Strong understanding of CRM systems, lead management, lead scoring, and pipeline reporting.
• Experience driving process improvements across marketing and sales operations.
• Strong project management and stakeholder management skills.
• Familiar with GDPR and best…