Director, Customer ; CRM

Director of CRM / Customer 360

Full Time

Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance. For over a century, we've fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we're driven by a shared love for speed, power, and pushing what's possible — and we're building the next generation of digital experiences to match that same energy.

At Holley Performance Brands, our Customer Experience Center of Excellence team is shaping the future of Holley's 360° digital retail experience. We help customers connect with the right products across Holley's brands, stores, distributors, and partners. Our goal is simple — create personalized, data-driven experiences that build lasting relationships between brands and their customers.

We are looking for a Director of CRM / Customer 360 to own Holley's customer data, CRM platform, and lifecycle communications strategy. Reporting to the SVP Digital and CXM, and partnering closely with Divisional Marketing, Sales, and Service teams, you will drive revenue growth through email and SMS channels while building the technology foundation — a unified, single view of the customer — that powers personalization across every Holley brand.

You will lead the strategy and execution of corporate email and SMS marketing (DTC + B2B), own the health and evolution of Holley's CRM (spanning Marketing, Sales, and Service), and manage the systems and processes that keep customer records accurate, consolidated, and actionable. You will lead a team of specialists and partner cross-functionally with IT, analytics, and brand teams to turn fragmented, brand-siloed data into a central source of truth that fuels growth.

• Own and evolve Holley's CRM strategy across Marketing, Sales, and Service — ensuring the platform, data model, and processes support the full customer lifecycle.
• Lead corporate email and SMS strategy across DTC and B2B, including brand-focused, module-based template design, targeted automation flows, and dynamic customer journeys.
• Design and own customer loyalty and retention programs, using segmentation and personalization to increase engagement, repeat purchase, and lifetime value across Holley's brands.
• Drive consolidation of siloed brand and channel data into a centralized Customer 360 view, improving data quality, governance, and accessibility across the organization.
• Map and continuously optimize customer journeys, identifying opportunities to deepen engagement, retention, and lifetime value through data-driven, personalized communication and transactional messaging.
• Manage and grow customer records infrastructure — ensuring accuracy, deduplication, compliance, and integration across systems that touch the customer.
• Serve as the primary business owner of Salesforce Marketing Cloud (or equivalent CRM/marketing automation platform) — overseeing architecture, vendor relationships, and integrations with IT and Data Engineering.
• Ensure email and SMS programs comply with CAN-SPAM, TCPA, CASL, and other applicable consumer protection regulations, partnering closely with Legal.
• Lead, mentor, and develop a team of CRM, email, and marketing technology specialists — setting clear KPIs and fostering a culture of accountability and continuous improvement.
• Define, track, and report core performance metrics (open rate, CTR, conversion, deliverability, unsubscribe rate, revenue attribution, list growth/health, LTV) to senior leadership.
• Partner with IT, analytics, sales, service, and divisional marketing teams to align CRM and lifecycle strategy…