Brand Manager; Companion Animals

Job Description

Our Dutch commercial organization leads the way in bringing a predominantly preventive companion animal portfolio to veterinarians, clinic groups, retail and e‑commerce partners and pet owners throughout the Netherlands. Based primarily in Boxmeer, our team brings together experts from sales, marketing, market access, digital, commercial management and veterinary science. We are united by a shared passion to make our medicines, vaccines, services, and technology solutions accessible to animals and their caregivers, forming the foundation of our leading position in the market.

Within this ecosystem, the Companion Animals team blends biopharma innovation with digital capabilities, delivering customer‑centric solutions that elevate both outcomes and experiences.

As a Brand Manager (Companion Animals), you play a key role in bringing our future‑ready go‑to‑market model for Companion Animals to life. You translate global and regional strategies into relevant, insight‑driven campaigns tailored to the Dutch market, enabling the successful rollout of marketing initiatives, events and strategic programs.

You take ownership of the full campaign lifecycle: from defining objectives and leveraging market insights to planning, execution and performance tracking against clear KPIs. In close collaboration with Strategic Portfolio Lead, Digital & Customer Engagement and Sales, you design and deliver integrated omnichannel campaigns that are aligned with brand strategy and deliver measurable results.

You ensure consistent storytelling across all touchpoints, manage shared editorial planning, and guarantee timely delivery through strong coordination and oversight.

Reporting to the Strategic Portfolio Lead – Companion Animals (Netherlands), you bring strategy to life through impactful, compliant and data‑driven campaigns. You orchestrate content across channels for both professional and consumer audiences, effectively leveraging global and regional assets while tailoring them to local needs and continuously optimizing performance based on insights.

• Lead the development and execution of high‑quality, engaging content across channels and customer segments (HCP and consumer; branded and unbranded).
• Own end‑to‑end campaign delivery: from briefing and content creation to execution, performance tracking, and optimization.
• Design and implement integrated omnichannel campaigns in collaboration with Strategic Portfolio Lead and Digital & Customer Engagement teams.
• Ensure consistent brand identity, messaging and compliant claims across all materials and touchpoints.
• Manage and maintain a centralized editorial and content calendar to ensure coordinated, year‑round visibility.
• Oversee content approval processes, ensuring compliance with legal, regulatory and data privacy requirements.
• Collaborate closely with internal stakeholders and external agencies to deliver high‑quality, locally relevant campaigns on time.
• Analyze campaign performance and customer insights to continuously optimize content, channels, and engagement strategies.
• Plan and execute customer events, trade shows, and exhibitions in line with brand and compliance standards.
• Drive a data‑informed, test‑and‑learn approach, leveraging customer insights, personas, and journey mapping to improve impact and efficiency.

• Bachelor’s or Master’s degree in business, marketing, communications or a related field.
• At least 4 years of experience in marketing, brand management or a related role, ideally within animal health, healthcare or a similar environment.
• Experience developing and executing omnichannel campaigns, with a strong sense for storytelling and brand consistency.
• Ability to translate complex or scientific information into clear, engaging messages for both professional and consumer audiences.
• Strong organizational and project management skills, with the ability to manage multiple priorities, stakeholders and timelines.
• Data‑informed mindset, comfortable using insights and performance metrics to guide decisions and improve…