Senior Marketing Manager

Overview

A well-established Personal Injury Law Firm in Boynton Beach, FL, is currently seeking a proficient Senior-Level Marketing Manager to join our team.

Responsibilities and details: full-time, 40 hours per week, non-exempt. Working hours are Monday to Thursday 8:30 am to 5:30 pm, Fridays 8:30 am to 5:00 pm. Compensation: $65,000 - $110,000 commensurate with experience. Benefits are listed below. The role requires adherence to Florida Bar Ethics Rules.

• Create and implement comprehensive marketing strategies, communications, and public relations activities, both internally and externally, while ensuring adherence to Florida Bar Ethics Rules.
• Manage and supervise all aspects of creating and releasing advertising materials and branded content.
• Align the marketing needs of the organization with other departments strategically to maintain compliance with the company’s brand standards and marketing objectives.
• Develop an annual Marketing and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities.
• Evaluate and analyze the performance of campaigns and reporting to the ownership.
• Create, maintain, and analyze law firm KPIs and reporting to ownership.
• Engage in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities.
• Create promotional messages and themes to drive business.
• Coordinate and integrate marketing strategies across multiple channels, including digital and traditional media outlets.
• Manage third-party vendors and negotiate media buys.
• Identify internal and external event opportunities (including sponsorship and speaking slots), assess the value, relevance, and costs/benefits of these opportunities, and supervise events.
• Draft and maintain up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats.
• Evaluate the client experience from start to finish, identify areas for improvement, and develop and implement means to achieve improvement of the client experience.
• Manage day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts.
• Work with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects.

• An undergraduate degree is required, and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred.
• Minimum of 5+ years of demonstrated success in a business development/marketing-related field.
• Experience in a professional services environment with previous law firm experience preferred.
• Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity.
• Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online and offline.

• Competitive salary
• Health insurance
• 401(k) retirement savings plan
• Paid time off (PTO)
• Opportunities for career growth and professional development

$65,000 - $110,000 commensurate with experience