Senior Manager, Go-To-Market, Outdoor

Senior Manager, Go‑To‑Market, Outdoor Performance – Revelyst

Revelyst is a collective of makers who design and manufacture performance gear and precision technologies. Our category‑defining brands leverage meticulous craftsmanship and cross‑collaboration to pursue innovation and redefine what is humanly possible in the outdoors.

The Sr. Manager, Go‑To‑Market (GTM) Operations is a strategic leadership role responsible for driving operational excellence through the management and delivery of on‑time and fit‑for‑use merchandising, commercial, and marketing toolboxes across the Outdoor Performance platform. The role oversees the sales enablement team and the overall Idea‑to‑Consumer and GTM process. Acting as the central hub of the organization, this leader ensures cross‑functional alignment, readiness, and sufficiency across the merchandising, product creation, sales, and marketing teams.

The ideal candidate is a collaborative leader who will drive business impact and GTM excellence through keen attention to detail, the ability to manage complex environments, and create alignment and execution across a variety of stakeholders and departments.

The Sr. Manager GTM reports to the Vice President, Head of Global Commercial & Market Development, and is based onsite in our Bozeman, MT office.

• Own the planning and successful execution of the Idea‑to‑Consumer Innovation Pathway
• Hold the merchandising, marketing, and commercial teams accountable for their specific deliverables at each Waypoint within the Innovation Pathway, summarise outcomes and follow ups, including ownership of each task
• Implement and maintain templates, best practices, governance frameworks, and standardised tools
• Maintain the GTM checklist, deliverables, and timing for each of the Merchandising, Commercial, and Marketing toolboxes; facilitate on‑time and complete delivery of each through rigorous process management and clear ownership for each deliverable
• Facilitate cross‑functional collaboration across Product, Sales, Marketing, and Operations

• Ensure sales teams are equipped with the tools, training, and assets needed for successful launch execution
• Oversee the management and maintenance of the B2B e‑commerce and order management tool (Elastic)
• Serve as the central repository for all GTM materials including price lists, catalogues, sales programmes, product content files
• Document, maintain, and track all seasonal selling targets and KPIs by customer, channel, and sales leader
• Coordinate and consolidate all Customer Account Plans
• Oversee the Bozeman Innovation Center showrooms and key account calendar, including pre‑lines and customer visits/events

• Define and track KPIs related to launch success, sell‑through, and consumer engagement
• Analyse post‑launch performance and recommend improvements for future initiatives

• 5+ years of experience in operations, project management, GTM, product marketing, or commercial strategy roles
• Proven success in managing cross‑functional teams and complex initiatives
• Deep understanding of ERP systems (Navision/Microsoft Dynamics, Netsuite) and master data processes
• Strong leadership, communication, and stakeholder management skills
• PMP or similar certification preferred
• Experience in consumer goods, retail, or sports/outdoor brands is a plus

Annual Salary: $ – $

The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.

We offer a highly competitive salary, comprehensive benefits including medical and dental, vision, disability and life insurance, 401(k), PTO, paid holidays, gear discounts, and the ability to add value to an exciting mission.

Director

Full‑time

Sales and Business Development

Sporting Goods Manufacturing

Bozeman, MT (Onsite)

Equal Opportunity Employer – Minorities/Females/Protected Veteran/Disabled