Group Product Director Bozeman

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers.

We bring our outdoor passion to work every day, coupling it with industry‑leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos  offer a fast‑paced, growing, tech‑forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

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The Group Product Director, Hunt drives the business and product strategy for onX’s Hunt app — our most complex and strategically important product. This role shapes the long‑term vision of our Hunt product, ensures product market fit across diverse customer segments, and prioritizes the most critical opportunities across the Hunt vertical, where product value, user needs, and long‑term business value intersect.

Success in this role centers on four core pillars:

• Strategic Vision & Leadership – Partner with leaders across the business to shape and execute a compelling vision and roadmap that delivers customer and business value.
• Product Lifecycle Ownership – Lead the full lifecycle from discovery through delivery, guided by customer insights and data to ensure we’re building what matters most.
• Team & Resource Management – Build and mentor a high‑impact product team that brings clarity, curiosity, and accountability to complex challenges.
• Cross‑Functional Collaboration – Align engineering, design, marketing, and data to deliver integrated, customer‑centered experiences. Lead through influence and foster shared ownership of outcomes.

The Hunt vertical is like managing multiple products within one — each species and geography represents distinct customer needs and dynamics. The ideal Group Product Director brings experience leading multi‑line portfolios, deep customer empathy, and the ability to balance strategy, execution, and growth.

• Own the strategic customer problem portfolio that informs the evolution of onX Hunt’s product and business models.
• Define and evolve the product's packaging and tiering, informed by market segmentation, user behavior, and revenue opportunities.
• Collaborate with Engineering, UX, QA, and cross‑functional teams to ensure priorities are clearly defined and translated into scalable, customer‑centric solutions.
• Build and lead a small but high‑leverage team focused on strategic opportunity identification, business growth, and tiered value delivery.
• Partner with BI and Finance to model the business impact of packaging, pricing, and feature placement decisions.
• Provide strategic input to Marketing and Product Management to support GTM planning and optimize messaging strategies that drive conversion.
• Contribute to long‑range planning and product strategy discussions at the business unit level.
• Shape and refine the product metrics framework in partnership with BI and Finance, ensuring we measure what matters — usage, conversion, retention, and ARPU.
• Establish a data‑driven culture connecting customer behavior and business outcomes to inform prioritization and validate impact.
• Partner across vertical and platform teams — including Marketing, Sales, and Customer Support — to align priorities and customer experiences across the suite.
• Lead through influence by providing context, clarity, and connection — ensuring…