Manager of User Acquisition - Bozeman

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers.

We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos  offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

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We’re seeking a strategic and hands‑on Head of User Acquisition to lead a team of four (4) growth marketers across user acquisition channels for both mobile and web. This is a high‑impact leadership role focused on building a best‑in‑class acquisition program that drives sustainable growth across onX’s suite of products and supports the full customer lifecycle.

You will develop and execute a comprehensive strategy for paid digital channels to drive user acquisition, impact on retention and revenue growth. This includes scaling performance marketing programs across platforms, optimizing spend efficiency, and collaborating closely with cross‑functional teams to align acquisition with long‑term business objectives.

As the Head of User Acquisition, you’ll be responsible for both team leadership and strategic execution — guiding user acquisition (UA) strategy, scaling paid media programs, optimizing performance in a privacy‑first world, and working cross‑functionally with partners in vertical marketing, product marketing, creative, analytics, and finance. You’ll also play a key role in developing and supporting high‑performing individuals on the team, helping them grow in their roles and advance their careers.

This role reports to Sr. Director, Growth Marketing.

Note:

This position is externally titled Head of User Acquisition to align with market norms; internally, it aligns with our Manager, Performance Marketing level and title.

• Lead paid acquisition strategy and performance, including setting UA targets that align with top‑ and bottom‑line business goals, as well as overseeing forecasting, budget management, conversion rate optimization, and efficient growth across key channels and across a diverse team
• Lead and develop a high‑performing team of growth marketers focused on UA across mobile and web; provide coaching, feedback, and career development support
• Refine and operationalize LTV:
  
  CAC models in partnership with Finance and Analytics to guide performance goals and budget decisions
• Use data to drive decisions
  , uncover actionable insights, inform targeting strategies, diagnose performance trends, and optimize marketing investment across the funnel
• Partner with cross‑functional teams (Product Marketing, Brand, Creative, BI, Finance, and Vertical Marketing) to launch campaigns that support top‑ and bottom‑line business outcomes, and facilitate and refine cross‑functional operating models to optimize impactful collaboration
• Craft and execute multi‑year UA strategy
  , with a forward‑looking view on the evolving privacy landscape, adoption of AI, and cross‑channel lifecycle integration
• Drive strategic roadmap conversations with major advertising partners (e.g., Meta, Google, Apple, Tik Tok) to advocate for business needs and shape partner innovation
• Champion experimentation
  , foster a culture of testing and learning across creatives,…