E-Commerce Manager

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Position: Ecommerce Manager
Location:Bozeman, MT, USA
Employment Type: Full-Time, In-Person
Department: Ecommerce
Reports To: COO

POSITION OVERVIEW:

We’re looking for an Ecommerce Manager to join our team and play a pivotal role in shaping the online sales, digital strategy, and growth of the business. This position is responsible for establishing the Ecommerce Department s is a hands-on, high ownership role for a manager with a versatile skillset who is comfortable setting strategy and executing at a detailed level.

This individual will own the site experience end to end, from digital strategy and customer journey planning to building product pages, launching custom landing pages, and optimizing and improving conversion rate. This role partners closely with Marketing, Creative, and Operations to ensure the site is fast, intuitive, conversion focused, and aligned with brand standards.

This position is ideal for someone who thrives in ambiguity, enjoys building systems from scratch, and is comfortable doing whatever the team needs to succeed.

PRIMARY RESPONSIBILITIES

• Establish and lead the Ecommerce Department, including processes, tools, and performance standards
• Own the ecommerce roadmap in partnership with the COO and Head of Growth
• Plan and manage the site calendar including launches, updates, campaigns, and experiments
• Report on site performance, user behavior, and key ecommerce KPIs

Site Management & Page Creation

• Own and manage all areas of the site including PDPs, collection pages, homepage, navigation, sitelinks, blog posts, and customer experience landing pages.
• Build and maintain all web pages and templates
• Create landing pages for customer acquisition and seasonal campaigns
• Ensure site quality, accuracy, and consistency across all pages

Conversion Rate Optimization & Performance

• Own revenue per session and conversion rate as primary KPIs
• Manage A/B testing programs from ideation through execution and analysis
• Own heat map tools and user behavior analysis
• Improve mobile experience and overall usability
• Optimize load speeds and site performance
• Improve Quality Score for paid media through landing page relevance and performance
• Own digital merchandising strategy across PDPs, collection pages, and featured site placements based on sales trends, inventory priorities, and customer behavior
• Develop and manage collection logic that supports launches, evergreen products, and seasonal priorities
• Test merchandising strategies to improve discoverability, conversion rate, and revenue per session
• Use data and site analytics to continuously refine product presentation and assortment strategy

Graphic Design & UX

• Create, design and manage visual content for the ecommerce site including PDP layouts, collection pages, homepage modules, landing pages, and promotional assets
• Apply strong UX/UI principles to improve navigation, product discovery, and checkout flow
• Use tools such as Figma to design, iterate, and document ecommerce experiences and page layouts
• Build and maintain reusable design components and patterns to support consistency and scalability
• Collaborate with Marketing and Creative to ensure visual alignment across campaigns and channels

SEO & Content Management

• Own SEO strategy in partnership with Marketing
• Manage blog content, structure, and publishing
• Improve keyword rankings through on page optimization and content strategy
• Ensure technical SEO best practices are implemented across the site

International & Platform Growth

• Lead international site launches and ongoing management
• Evaluate, implement, and manage new site apps including post purchase, shipping, and customer facing tools
• Ensure scalability and performance as traffic and complexity grow

Collaboration and Cross Functional Work

• Partner with the Product team to gather necessary information to optimize product pages and develop on-site content strategy
• Kickoff and co-manage the analysis and optimization of the customer journey with the Head of Growth and COO
• Collaborate with the paid…