Director, Marketing & E-Commerce
Listed on 2026-01-12
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Marketing / Advertising / PR
Branding Specialist / Ambassador, Digital Marketing, Marketing Manager, Marketing Strategy
- BCorp Certified
- We care about the trails we wear our footwear on. - Join us as we continue to grow our brand globally!
- Great work environment with amazing office perks- ask us for more details
Obōz Footwear is a hiking footwear brand founded in 2007. Bozeman, Montana is an outdoor adventurer’s paradise and it’s our home. It's what motivates us to lace up daily and explore the 18 million acres of Greater Yellowstone Ecosystem that surround us. A vast and breathtaking landscape just waiting to be explored on two feet. Bozeman is where it all started and it’s what inspired our name.
Outside + Bozeman = Obōz.
The role of Director of Marketing & E-Commerce, reporting directly to our VP of Brand & Product Strategy based in our office in Bozeman, Montana. The Director of Marketing & E-Commerce is a senior commercial leader responsible for building the Oboz brand, accelerating demand, and driving strong financial performance across DTC, wholesale, and international markets. This role owns the brand strategy, seasonal storytelling, digital ecosystem, e-commerce business performance, and the integrated GTM system that links Product → Brand → Sales.
This leader turns consumer insight into action, transforms brand strategy into measurable growth, and ensures every touchpoint — retail, digital, and brand — delivers the Oboz truth while driving revenue and profitability. The Director leads a multidisciplinary marketing and digital team and is accountable for delivering high-impact work that strengthens brand equity and commercial results. Day to day responsibilities include;
Strategy & Consumer Insight
- Define the brand strategy, positioning, target consumer, and narrative that anchor product creation, marketing, and channel execution.
- Build a consumer insights program that translates qualitative and quantitative learning into seasonally actionable direction for Product, Sales, and Creative.
- Evolve and protect the Oboz brand platform, ensuring it reflects the “Essence of Bozeman” and differentiates Oboz in a competitive landscape.
- Own brand architecture, naming, seasonal themes, and the storytelling framework that drives GTM.
- Translate business objectives into clear marketing priorities for DTC, wholesale, and international markets.
- Build channel-specific strategies (DTC/Wholesale/Marketplace) that improve revenue, margin, traffic, conversion, and brand visibility.
- Partner with Sales to drive sell-in and sell-through for Strategic Accounts, including retail marketing, in-store storytelling, and account-specific activation plans.
- Prioritize investment and resources to deliver the highest commercial impact.
- Lead the seasonal GTM process from early consumer insight through product launch and in-market activation.
- Build integrated marketing plans that connect product, brand narratives, retail activation, and digital demand creation
- Own product storytelling and seasonal launch plans, ensuring alignment with Product, Sales, and Creative.
- Ensure campaign execution is on-brief, on-time, and tied to clear channel and financial KPIs.
- Own the e-commerce P&L, including revenue, margin, traffic, AOV, and conversion performance.
- Lead digital strategy across paid media, CRM/retention, marketplaces, site experience, and content.
- Build a data-driven performance marketing engine that fuels customer acquisition, retention, and lifetime value.
- Ensure digital storytelling and UX reflect brand identity while driving measurable results.
- Partner with Sales for marketplace strategy and governance.
- Translate brand strategy into creative concepts that resonate across all channels.
- Oversee brand identity, photography, video, content creation, and all consumer-facing creative.
- Ensure creative excellence that is both commercially effective and emotionally resonant.
- Maintain consistent brand expression across retail, digital, product, and global partners.
- Partner with Product to shape future product storytelling and ensure clarity in consumer and…
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