Paid Media Coordinator

HOURS:
Full-Time

ROLE :

The Paid Media Coordinator plays a key role in the success of our marketing strategies. They own the day-to-day management–including execution and optimizations–of all paid media campaigns. They are closely involved in creative conversations and bring the vision of our marketing team to life, acting as the primary driver of new customer acquisition. A team player, this individual works closely with the Marketing and Creative teams and communicates seamlessly across departments.

DUTIES:

The Paid Media Coordinator will be the primary owner of all paid media campaigns and support the Marketing Team on achieving new customer acquisition goals. They will be hands-on in platform on Meta and Google, and spend significant attention analyzing performance. Using marketing resources including the marketing calendar, monthly revenue forecasts, and current stock position, the Paid Media Coordinator will budget and plan for paid media support.

Ads reporting will be a key responsibility for thePaid Media Coordinator, and they will speak to performance for the Marketing Team, including the reasons behind results.

The Paid Media Coordinator works closely and is managed by the Performance Marketing Manager, meeting regularly to discuss performance and ideate on optimizations. Through close collaboration, they will align on priorities for the upcoming weeks/months, including creative needs and expansion opportunities. The Performance Marketing Coordinator provides detailed creative requests for ads to the Creative Team, requiring creative literacy, and creates a feedback loop to share back creative results.

The Paid Media Coordinator will make optimization decisions effectively, synthesizing information from reporting sources and platform trends. This individual is a self-starter who holds themselves to deadlines and communicates seamlessly across the organization. They are proactive in their approach, anticipating challenges or planning for possible scenarios before they arise. The Performance Marketing Coordinator will have a strong understanding of consumer trends and the importance of key moments throughout the year for e-commerce brands.

PRIMARY RESPONSIBILITIES:

• Manage paid media campaigns across Meta and Google, including budgeting, trafficking, and monitoring performance against KPIs (ROAS, CAC), with a primary focus on new customer acquisition.
• Recommend and execute optimizations with a keen understanding of platform trends, nuances, and company goals.
• Stay up-to-date on industry trends and changes to Meta and Google ads.
• Meet regularly with platform reps to discuss performance and improve campaigns.
• Weekly and monthly reporting across paid media platforms and measurement tools. Synthesize data into actionable insights and communicate to the greater team what is happening, and–more importantly–why.
• Help with ad hoc marketing tasks as needed.
• Communicate and work closely with the Creative Team to brief in new creative, initiate testing, and create a feedback loop based on results. Manage creative calendar in accordance with marketing calendar.
• Troubleshoot issues as they arise in paid campaigns.
• Work closely with the Marketing team on paid media support planning for upcoming launches and key brand moments.
• Assist with creator partnership program including deliverable and timeline management, payments, and tracking.

RELEVANT SKILLS:

• 1-2 years experience with hands-on management of Meta and Google ads for a retail brand.
• Experience running full-funnel strategies across Google including You Tube, Demand Gen, Performance Max, and Search.
• Experience working with e-commerce DTC brands, preferably in the gear space, running paid media campaigns.
• Strong eye for creative and understanding of what creative works well for different paid media channels, audiences, and campaign objectives.
• Impeccable attention to detail and organization skills.
• Ability to stay nimble and pivot quickly when business needs change.
• Experience with Google Analytics 4, third party measurement solutions (MMM), Google Merchant Center, Google Tag…