ECommerce Merchandiser

We are seeking an experienced Ecommerce Merchandiser to join the Outdoor Performance platform team and help bring our brands to life through best-in-class digital experiences. Outdoor Performance is focused on putting the consumer first, leading with our power brands, and investing in the capabilities that drive sustainable growth. This role plays an important part in translating those priorities into engaging, high-performing ecommerce experiences.

The Ecommerce Merchandiser is responsible for the day-to-day merchandising and optimization of ecommerce sites across multiple brands, ensuring that consumers can easily discover, understand, and purchase the products that best meet their needs. This role serves as a key connection point between brand strategy, product, creative, digital marketing, and ecommerce operations.

The ideal candidate brings a consumer-first mindset, strong merchandising instincts, an eye for compelling digital storytelling, and a data-driven approach to decision-making. They will curate and optimize site content, product presentation, navigation, promotions, and onsite experiences to improve engagement, conversion, and overall customer experience.

Working closely with creative, digital marketing, ecommerce operations, and cross-functional brand teams, the Ecommerce Merchandiser will continuously identify opportunities to improve the online experience, leverage ecommerce tools and analytics, and ensure each brand’s digital presence reflects its unique consumer, products, and positioning.

Success in this role requires someone who can balance brand storytelling with commercial performance—creating digital experiences that inspire outdoor enthusiasts while making it easy for consumers to find and purchase the right products.

This position reports to the Sr. Manager, Ecommerce Merchandising and is based onsite in our Bozeman, MT office.

• Drive ecommerce merchandising across multiple brand websites, using consumer insights, brand direction, product priorities, and performance data to optimize product placement, navigation, collections, promotions, and the overall shopping experience.
• Own onsite content management, ensuring product listings, descriptions, imagery, videos, recipes, educational content, UGC, and other digital content are accurate, compelling, current, and aligned with brand standards.
• Optimize the consumer journey by identifying opportunities to improve site navigation, product discovery, content, and onsite experiences that drive engagement, conversion, and customer satisfaction.
• Develop and execute onsite merchandising strategies that balance brand storytelling with commercial objectives and make it easy for consumers to discover, understand, and purchase products.
• Analyze site performance and consumer behavior, monitoring key metrics including conversion rate, consumer flow, time on site, bounce rate, site health, and organic traffic to identify opportunities and inform merchandising decisions.
• Leverage SEO best practices to improve organic visibility, accessibility, and product discoverability, including keyword research, content optimization, metadata, and ongoing site health.
• Partner with Creative, Content, Product Management, and Marketing teams to develop and activate compelling digital assets, product stories, campaigns, promotions, banners, imagery, and video that enhance the online consumer experience.
• Collaborate with Ecommerce Operations and Digital teams to support website development, UX/UI enhancements, functionality improvements, and ongoing site optimization.

• Bachelor’s degree in E-Commerce, Marketing, Information Systems, Business, or a related field, or…