Business Development Manager; CPG/FMCG
Listed on 2026-06-10
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Business
Business Development -
Sales
Business Development, Sales Manager
Location: Easthampstead
Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behaviour, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings.
By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®.
This prestigious award is based entirely on what current employees say about their experience working at Circana.
At the heart of our commercial success is a team of professionals who combine strategic insight, customer‑centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.
- Effectively Presents Solutions
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Delivers tailored, compelling solutions that align with customer needs and drive action. - Knows the Buying Influences
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Identifies key decision‑makers and understands their motivations and influence. - Manages Buyer Indifference
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Recognizes and explores customer hesitation to uncover new needs or opportunities. - Understands Customer Needs
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Operates as a recognized expert to articulate customer needs in the customer's business language and business context. - Being Resilient
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Bounces back from setbacks with composure and positivity; helps others stay productive during tough times. - Manages Ambiguity
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Stays focused and calm in uncertain situations; guides others through change.
The CPG department works with nationally recognised FMCG suppliers with household brand clients, providing solutions to business challenges based upon our data. The team are responsible for client retention, contract renewal, and revenue growth through products and services which meet the business needs of clients. The overall aim is to boost our client’s market or category understanding whilst building brand equity.
This is an exciting opportunity to join our Client Development team within the CPG division of Circana and continue the fantastic growth that Circana have enjoyed in this important area over the past few years. The Business Development Manager role demands a strong commercial approach. You will work with an account base of Circana’s mid‑tier clients that consist of well‑known household brands and private label manufacturers.
Your key focus will be to retain and grow your clients through strong relationships and the realisation of Circana’s strategy.
- Drive Client Growth:
Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals. - Manage the Sales Cycle:
Lead end‑to‑end sales processes including prospecting, needs assessment, solution development, negotiation, and closing. - Collaborate Cross‑Functionally:
Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success. - Maintain Industry Expertise:
Stay current on trends in [retail, CPG, or general merchandise] to position Circana as a thought leader and trusted advisor. - Build Strategic Relationships:
Develop and maintain strong relationships with key stakeholders across client organizations, including decision‑makers and influencers. - Utilize Sales Tools and Platforms:
Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data)…
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