Senior Product Manager - Marketplace & Growth

At Kato, we're not just building software, we're redefining how commercial property works. Our platform powers the UK's top real estate firms, helping them manage deals faster, smarter, and with total clarity. Backed by leading VCs and real estate experts, Kato is already used in 80% of the UK commercial real estate market and we're just getting started.

We're growing fast, building new product lines and unlocking new market segments. This is your opportunity to join at the ground floor of something truly transformative and in a team that values curiosity, creativity, and fast learning.

Kato is three products that feed each other. Our CRM runs deal workflows for most of the UK's commercial agents, Marketplace is where requirements and availability meet, and Atlas turns the structured data generated by both into market intelligence. More usage creates more contributed data, which makes every product stronger - that loop is the strategy, and this role sits at the joint:
Marketplace is the growth surface that feeds both sides. The products are ; the loop is what you'd be growing.

We're hiring a growth product manager to lead two work streams:
1) improve the onboarding experience, and
2) use Marketplace as our primary growth engine for both Kato Pro and Atlas.

Short term, you'll baseline the funnels, identify the top growth levers, and start shipping improvements. Longer term, you'll build a repeatable cross-product growth playbook that compounds our data flywheel as well as our commercial numbers.

This is a hands-on, impact-led role. You'll be judged on growth outcomes measured and shipped, not on activity.

Product at Kato runs on writing and evidence: decisions get made from documents that survive one read, and good thinking beats seniority. We ship customer-visible outcomes and measure ourselves on what landed, not what's underway. AI is woven into how the team works day to day - it's how a small product group covers a big surface 'll be straight with you: our operating model is still being built, and this role helps set it - the principles, the rhythm, the decision rights.

If you'd rather shape a system than inherit one, that's the job.

First 90 days: Baseline the funnel, build out the analytics and identify cross-product growth levers with rough sizing.

• Ship measurable improvements to the Marketplace to Agency CRM conversion funnel
• Strengthen Marketplace to Atlas data contribution flow (structured first-party data lift)
• Ship measurable improvements to new-customer onboarding and activation
• Support Atlas regional rollout in priority regions with measurable Marketplace-driven data uplift
• Ship and measure 1-2 growth plays on Kato Pro surfaces
• Establish a repeatable cross-product growth playbook — documented, validated, reusable

• AI-native
  , with AI built into how you work day to day, not bolted on
• Someone with a track record in fast-moving scaleups
  , comfortable in ambiguity and without heavy process
• Growth-accountable by experience
  : you've moved funnel metrics that matter — trial-to-paid, activation, conversion, retention — and can talk to what you did to shift them
• Hypothesis-driven
  : you frame growth work as testable hypotheses, pick the fastest honest way to test each one, and know when the evidence is strong enough to act on
• Cross-product
  : you've operated across two or more products or surfaces at once, not just within a single product silo
• Commercially minded — you translate growth interventions into commercial outcomes and sit close to the revenue conversation, not adjacent to it
• Data-literate
  : you use data as evidence, size opportunities quantitatively, read dashboards fluently, and build your own analyses when needed
• A decisive writer where your documents get decisions made in one read, no meeting required to interpret them
• High-agency — you set your own priorities and move without waiting for sign-off
• Intellectually honest
  : you know what you know, say when you don't, and calibrate confidence to evidence
• Flywheel-first
  : you evaluate every growth idea against the data flywheel first, and will hold or…