Marketing Manager, Consumer Ireland - Healthcare - CGM

Overview

Marketing Manager, Consumer, UK & Ireland - Healthcare - CGM s role is based at our Bracknell offices, three days per week.

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream:
To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. We are broadening our vision beyond diabetes to empower people to take control of health, with personalized, actionable insights aimed at solving important health challenges. Our aim is Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are willing to work to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We have changed millions of lives and continue to grow. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions.

We will achieve this by reinventing biosensing-technology experiences. The opportunity to improve health on a global scale stands before us.

We operate with a culture built on Creativity, Competency, Community, Integrity and Achievement; these values translate into high standards, strategic thinking and a relentless drive to deliver business impact.

• Lead Dexcom’s direct-to-consumer (DTC) marketing strategy across the UK & Ireland, driving brand awareness and patient engagement. This role blends strategic thinking, digital expertise and a passion for connecting with people living with diabetes.
• Oversee all consumer channels, delivering seamless, high-impact experiences that grow online sales and inspire NHS patients to request Dexcom.
• Develop and execute DTC marketing plans to drive acquisition, engagement and revenue.
• Lead digital campaigns across Meta, Google, email and programmatic platforms.
• Manage eCommerce platforms, SEO strategy and website UX to optimise conversion.
• Build Dexcom’s ‘Warrior’ community and activate influencers and advocacy partners.
• Monitor performance across channels, using insights to refine strategy and improve ROI.

• Strategic & Analytical
  
  Skills:
  
  Proven ability to develop and execute multi-channel DTC strategies. Strong analytical mindset with experience in KPI tracking, ROI analysis and customer segmentation.
• Digital Marketing Expertise:
  Skilled in managing paid media campaigns (Meta, Google, programmatic). Deep understanding of SEO, SEM and eCommerce optimisation.
• Community & Influencer Engagement:
  Experience building online communities and managing influencer partnerships. Knowledge of social media trends and content planning.
• Customer Experience & UX:
  Ability to enhance digital customer journeys and improve site navigation. Familiarity with UX tools and proactive issue resolution.
• Communication &
  
  Collaboration:
  
  Strong communicator with experience in PR, social media and cross-functional teamwork. Confident in briefing and managing agencies and vendors.
• Technical & Platform Knowledge:
  Proficient in Google Analytics, Meta Ads Manager, CRM platforms (e.g. Salesforce, Veeva), BI tools (e.g. Tableau) and CMS systems. Familiar with marketing automation and social listening tools.

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

• 10%

• Typically requires a Bachelor’s degree and a minimum of 8-12 years of related experience, in digital marketing, preferably in consumer health
• At this level a graduate degree may be desirable with 4 years of related experience
• Experience working in regulated industries with an understanding of compliance and privacy standards (e.g. GDPR).
• Demon…