Senior Paid Media Specialist

Senior Paid Media Specialist (B2B Tech Services – UK)

Location:

Remote (Preference for UK / EU time zone)

Employment type:

Part-time (high-impact), senior level
Focus: UK market (with future expansion support for UAE / US)

Senior Paid Media Specialist (Dev Ops / Cloud / B2B Demand Gen)

You’re the kind of paid media specialist who:

• knows exactly how to generate demand in the UK for technical services
• can confidently run paid media programmes targeting CTOs, Heads of Engineering, Heads of Transformation, and other tech leaders.
• understands the difference between vanity leads vs sales-qualified pipeline
• can build paid strategies that connect Linked In + Google Ads + email into one coherent funnel
• doesn’t need supervision to deliver outcomes (you lead, we support)
• can translate complex technical services into clear, attractive messaging that converts
• knows how to brief designers properly and push creative testing without wasting time
• uses AI as leverage, but still writes copy like a human who understands the audience

If you’ve ever looked at most B2B paid campaigns and thought "this is why everyone hates marketing", we’ll probably get along.

Strategy + funnel ownership

• Own the paid media strategy end-to-end for Deployflow
• Create full channel plans that connect:
  • Linked In Ads (demand capture + awareness + retargeting)
  • Google Search Ads (high intent capture)
  • Google Display / You Tube (selectively, when it makes sense)
  • Email nurture (warming leads into meetings/opportunities)
• Define our funnel structure
• Decide the right motion:
  • lead gen vs landing page conversion
  • gated asset vs webinar vs case study vs "book a call"
  • remarketing, sequencing, and qualification

• Launch, manage and optimise campaigns weekly
• Build full campaign structures:
  • account layout
  • targeting strategy
  • bidding strategy
  • creative and messaging variations
  • conversion tracking and attribution alignment

• Write high-performing, creative copy that speaks to our ICP
• Brief designers clearly:
  • creative directions
  • hooks + angles
  • testing plan
  • iteration feedback based on data, not personal taste

• Own measurement and reporting like a growth operator:
  • conversion tracking
  • attribution sanity checks
  • dashboards
  • pipeline reporting
• Report monthly + quarterly:
  • spend
  • CPL, cost per MQL/SQL
  • pipeline sourced / influenced
  • what worked, what didn’t, and what changes next

• Work closely with:
  • Growth Marketing Manager (strategy alignment)
  • SEO/content (offer + landing page support)
  • Designers (creative production)
  • Sales team (lead quality feedback loops)
• Build a strong feedback loop between paid performance + actual sales conversations

You’ll know you’re doing great work when:

• we stop "guessing" and start operating with clarity
• the sales team says "these leads make sense"
• we can predictably generate UK meetings with CTOs
• paid media becomes a scalable pipeline engine
• your reporting becomes the thing leadership trusts for budget decisions

• Proven experience running paid media for:
  • Dev Ops, cloud services, genAI, software engineering services
  • B2B tech services (not products, not B2C)
• Strong understanding of the UK market
  • expected CPC ranges
  • expected lead-to-meeting realities
  • realistic ramp-up timelines

• Confident operator in:
  • Linked In Campaign Manager (including retargeting, matched audiences, conversion optimisation)
  • Google Ads (Search + retargeting at minimum)
  • Meta (nice-to-have)
• Deep knowledge of:
  • campaign structure
  • keyword strategy + negative keywords
  • ad testing frameworks
  • audience strategy
  • landing page conversion improvements

• You think in:
  • pipeline
  • qualification
  • CAC logic
  • SQLs and meetings
  • not just "leads"
• You can build a funnel that keeps working after month 1

• You can write copy that:
  • feels human, clear, grounded
  • speaks to technical leadership
  • sells outcomes without "bro marketing"
• You can draft landing pages that convert (structure + content + CTA logic)

• Strong ability to manage:
  • conversion tracking
  • GTM basics…