Paid Social Optimization Specialist

The Paid Social Optimization Specialist is a strategic evolution of the traditional Media Buyer. In an era where bidding and placements are increasingly automated by platform algorithms (e.g., Meta Advantage+), this role focuses on managing the inputs rather than the levers. You will be responsible for architecting the data signals, creative feedback loops, and business guardrails that allow AI-driven platforms to perform at their peak.

You are the 'pilot' of the machine, ensuring that automation remains aligned with complex business objectives and high-quality data.

• Algorithmic Steering:
  Manage and optimize 'black box' campaign types by shifting focus from manual bid adjustments to value-based signal management.
• Data Signal Hygiene:
  Act as the primary owner of data integrity, monitoring the health of Conversion APIs (CAPI), offline conversion uploads, and pixel firing to ensure the AI is optimizing toward high-value business outcomes.
• Creative Performance Analysis:
  Partner with creative teams to treat 'Creative as Targeting.' You will analyze which visual attributes drive algorithmic success and request specific assets to feed the AI’s learning phase.
• Constraint & Guardrail Management:
  Implement and monitor brand safety controls, negative placements, and frequency caps to ensure AI spend does not deviate from brand standards.
• Anomaly Detection & Intervention:
  Utilize automated reporting to identify performance 'hallucinations' or spend inefficiencies, intervening manually when AI models over-scale or under-perform against KPIs.

• Hands-on experience in paid digital media platforms (e.g., Meta Ads Manager, Tik Tok Ads Manager).
• Deep understanding of the modern tracking landscape, including server-side tagging, first-party data strategies, and privacy-centric measurement.
• Analytical mindset with the ability to translate 'machine logic' into a human-readable strategy.
• Proficiency in advanced data manipulation and 'outside-the-platform' analysis.
• Strong communication skills to act as a bridge between technical data sets and creative production teams.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.