Digital Marketing Manager

The Digital Marketing Manager leads BSRIA’s digital marketing activity, managing multi-channel campaigns, website performance, CRM, automation and analytics to improve engagement, lead generation and customer experience.

• Develop and deliver the digital marketing strategy aligned to business objectives and customer needs.
• Plan, manage and optimise digital campaigns across SEO/SEM, email, social media, paid search and display channels.
• Manage the website, content, UX and customer journeys, working with internal teams and external partners to maintain a secure, accessible and effective digital presence.
• Manage CRM activity, data quality, reporting and user support, ensuring compliance with data protection requirements.
• Use analytics to monitor campaign, website and channel performance, providing insight and recommendations to improve ROI, engagement and lead generation.
• Implement marketing automation, integrations and process improvements to support lead nurturing and efficient customer communications.
• Communicate openly and respectfully with colleagues, customers and partners.
• Support change, innovation and continuous improvement.
• Deliver high-quality work on time and contribute to commercial, practical and science-based outcomes.

• 3–5 years hands‑on digital marketing experience.
• Degree in Marketing, Communications, Business or a related field, or equivalent experience.
• Relevant certifications in CRM, Google Analytics, Google Ads or Hub Spot are desirable.
• Strong knowledge of SEO, SEM/PPC, Google Ads and campaign optimisation.
• Confident using analytics tools to track ROI, conversion rates and performance trends.
• Experience with CRM, marketing automation and CMS platforms such as Hub Spot, Mailchimp, Marketo or Word Press.
• Strong communication, stakeholder management and agency coordination skills.
• Commercially aware, adaptable and able to lead or support cross‑functional digital projects.

• Life Assurance – 4 times annual gross reference salary
• Help@Hand – Online GP Support Services
• 26 Annual Holidays (pro‑ratio) and additional Bank Holidays
• Eye tests
• Electrical Vehicle Charging point in the car park
• Employee well‑being:
  Employee Assistance Programme (24/7 confidential service)